Hair Care

combing through possibilities for solutions

Rapunzel knew how to keep her hair healthy, strong and shiny - she worked with the solvers at Ashland! Regardless of whether your products clean or color, shampoo or straighten, Ashland products, science and technology can help improve the sensorial aspects, increase the allure, and ease the usability to keep hair silky and strong as well as bouncy and beautiful. Our teams are ready to help you create products to tame tresses, save split ends, forget about frizz and create stunning styles.

As a leading global innovative ingredient supplier to the hair care industry, Ashland utilizes a comprehensive approach to provide a total solution for all aspects of hair care products. The combination of our extensive polymer technology expertise, a strong understanding of the hair care market and value chain, and a global network of highly skilled and equipped R&D team create a place that can help provide answers and solutions for you and all your hair care product needs.

featured solution

  • BiotHAIRapy™ biofunctional solutions
    BiotHAIRapy™ biofunctional solutions from Ashland’s Vincience laboratory in France is a family of nature-based ingredients for leave-in systems that target the mechanics of hair aging.

featured products

products

Hair care products are listed below, use the filters to find the products that meet your specific needs.

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Advantage™ Plus polymer is used for hair spray applications where it delivers stiff, hard-holding performance. Styling effects are long-lasting even in a high humidity environment. Depending on the type of neutralizer, Advantage Plus polymer can be used to formulate aerosol hairsprays containing 50 percent or more hydrocarbons.

advantage™ plus polymer

Polectron™ 430 copolymer is a low viscosity emulsion, which functions as an excellent opacifier. It forms strong, light-stable films with high water resistance. It offers a high acid tolerance and acts as a dye acceptor in hair-color preparations. Polectron™ 430 polymer is suggested for use in conditioners, gels and hair colorants. It is thermally and mechanically stable in the presence of variety of ionic compounds.

antara™ 430 polymer

Aquacat™ 518 cationic solutions are clear aqueous solutions of cationic guar, developed specifically for use as substantive polymeric conditioners for hair and skin care applications. They have been shown to be compatible and to maintain unsurpassed finished product clarity with a wide variety of both anionic and amphoteric surfactant blends. Finished product clarity may be achieved even at relatively high use levels. Aquacat solutions are ...

aquacat™ 518 cationic solution

Aquaflex™ FX-64 polymer is a fixative and styling polymer, primarily designed for use in hairspray, that provides superior stiff hold while still allowing hair to be manageable. It delivers excellent high-humidity resistance with good curl memory, stiff, strong hold with brilliant shine and luster. It leaves a visible shine on hair. This polymer does not require neutralization. Additionally Aquaflex FX-64 polymer can be used to create a barrier t...

aquaflex™ fx-64 polymer

Aquaflex™ SF-40 polymer is a fixative and styling polymer that can be formulated at all VOC levels. It offers medium hold, has good sprayability and high propellant compatibility. Aquaflex™ SF-40 delivers a natural, touchable feel with a flexible hold on hair.

aquaflex™ sf-40 polymer

Aquaflex™ XL-30 polymer is an amphoteric film former specifically designed for use in hair care and styling applications. Aquaflex XL-30 is a fixative polymer that delivers a flexible/touchable hold, style durability, volume and shine to hair. It creates a barrier to shield hair against exposure to certain common airborne pollutants and the effects of urban living. When used with typical thickeners, it provides synergistic high-humidity curl rete...

aquaflex™ xl-30 polymer

Ashland carbomers are cross-linked polyacrylic polymers of high molecular weight. They are anionic in nature and acidic in their unneutralized state and have to be neutralized with an appropriate base to achieve their thickening ability. Ashland carbomers are extremely efficient thickeners and powerful stabilizers at low concentrations in water and aqueous ethanol. Ashland carbomers exhibit pseudoplastic rheological behavior. They have high yield...

Ashland™ carbomers

Benecel™ mc and HPMC perform many functions in processed foods, depending on type, grade, use level and conditions. Among these functions are thermal gelation, film formation, thickening, binding and water retention. The polymeric structure of these products, which is different from other cellulosics, improves cohesion, texture and mouthfeel. Small amounts of Benecel MC and HPMC significantly enhance emulsion stability as well. This is...

benecel™ methylcellulose and hydroxypropyl methylcellulose

With multiple encapsulation technology capabilities, Ashland develops custom encapsulates tailored to meet the needs of your formulation. captivates™ hc encapsulates Captivates™ hc encapsulates are a series of small particles, in sizes ranging from 250 µm to 3,000 µm, that contain an active ingredient, or core material, surrounded by a shell produced using a complex coacervation process.  Capsule wall thickn...

captivates™ encapsulates

Ceraphyl™ esters are a broad family of water insoluble esters and hydroxyesters and are available with a range of properties, including liquids and waxy solids. These esters are typically surface-active and find use in the household, institutional and industrial; plastics; textiles; photography; inks and coatings markets.

ceraphyl™ esters

The Cerasynt™ esters range provides a variety of emulsifiers to meet formulation requirements. 

cerasynt™ esters

Flax seed extract inspired by the “Hair Melanin System™” to help hair preserve its original color

chromafend™ biofunctional

Conditioneze™ 22 polymer is a highly charged, cationic conditioning copolymer of dimethyl diallyl ammonium chloride and acrylic acid. This water-soluble copolymer is ampholytic and demonstrated excellent stability at extreme pH ranges (2-12). It is ideally suited for use as a conditioning polymer in shampoos, conditioners and colorant products. Its high pH tolerance makes it ideal for permanent wave and relaxer products. It is compatible ...

conditioneze™ 22 polymer

Conditioneze™ 37 polymer is a cationic acrylic homopolymer dispersed in propylene glycol dicaprylate/dicaprate (E) or mineral oil (M). This liquid dispersion has multifunctional usage as a conditioning agent and rheology modifier with application in cationic and nonionic products. It is ideally suited for use as a conditioning and thickening polymer in  hair conditioners, in addition to skin and sun lotions and creams. It opacifies fo...

conditioneze™ 37 (E) and (M) polymer

Conditioneze™ 7mp cationic solution is a cationic aqueous solution of diallyl dimethyl ammonium chloride (DADMAC) and acrylamide copolymer. This water-soluble polymer provides effective conditioning, is substantive and imparts good skin feel in personal care applications.

conditioneze™ 7mp cationic solution

Conditioneze™ NT-20 cationic solution is a conditioning additive for shampoo that delivers excellent wet and dry combability, builds creamy rich lather, imparts body and manageability and does not lead to build-up on hair. Conditioneze™ NT-20 cationic solution can be formulated into clear shampoos using cold processing which offers the potential for manufacturing cost savings.

conditioneze™ nt-20 cationic solution

The Copolymer series [845, 845 O (Optiphen™ preservative preserved), 937 and 958] are film-forming resins and conditioning agents that provide good high humidity curl retention, low tack and mild substantivity to hair. These versatile styling polymers are water and alcohol compatible and can be formulated with carbomer into clear gels.

copolymer series

A yeast extract inspired by the “Hair Keratin System™” for stronger and healthier looking hair

dynagen™ biofunctional

FlexiThix™ polymer is a thickener and stabilizer for in water, oil and hydro - alcoholic systems. It is highly effective in delivering viscosity - boosting performance in a variety of challenging systems. It is effective across a wide pH range (2 - 13) and has superb electrolyte tolerance. It is designed for use in a wide array of applications including creams, gels, lotions, hair relaxers, hair dyes, perms. It provides a pleasant after-feel...

flexithix™ polymer

Gafquat™ HS-100 polymer is a cationic copolymer of vinylpyrrolidone and methacrylamidopropyl trimethylammonium chloride (MAPTAC), has dual functionality as a styling and conditioning polymer. It is substantive to negatively charged surfaces and compatible with anionic and amphoteric surfactants. It has exceptional wet and dry combing and helps to build body to hair, leaving it conditioned and manageable. In styling application it provides very go...

gafquat™ hs-100 polymer

Gafquat™ hsi conditioning solution is a methacrylamidopropyl trimethylammonium chloride (MAPTAC) copolymer using a unique shell/core structure. Gafquat™ hsi conditioning solution combines the benefits of both film forming polymers and dimethicone in personal care products, while minimizing drawbacks associated with silicones (greasy feel, build-up).This allows for stable formulation of water-insoluble silicone in aqueou...

gafquat™ HSi conditioning solution

Gafquat™ polymers are vinylpyrrolidone/dimethylaminoethylmethacrylate copolymers which give transparent, glossy, tack free, flexible films. The polymers are substantive to negatively charged surfaces and compatible with anionic and amphoteric surfactants.

gafquat™ polymers

liquagard™ is a patent-pending liquid preservative blend of the highest grade of pure iodopropynyl butylcarbamate in a solvent, butylene glycol. It is an extremely effective fungicide at low concentrations. This product can also be used in combination with other preservatives such as germall™ 115, germall™ II, or the optiphen™ range to provide broad-spectrum preservation. liquagard™ preservative is compatible with broad range of raw materials inc...

liquagard™ preservative

liquapar™ mep preservative is a clear, yellowish solution supplied for global use. It has broad-spectrum activity against bacteria, yeast and mold, and it is effective over a broad pH range. This product is highly recommended for use in wet wipe applications as well as rinse-off and leave-on hair care and skin care applications. The product is also marketed under the trade name rokonsal™ mep.

liquapar™ mep preservative | rokonsal™ mep preservative

Lubrasil microemulsions are clathrates of glyceryl acrylate and polyacrylic acid that enclose water molecules. Hydrophilic gels consisting of a solvent, humectants and a polymer, as a thickening agent, this range of products delivers moisturizing benefits and unique sensory attributes including enhanced lubricity. Lubrasil* microemulsions add the smooth feel of silicone with the incorporation of dimethicone in a microemulsion. These silicone-cont...

lubrasil* microemulsions

nature-derived, efficient thickening Nature-derived from sustainably sourced cellulose, natrosol™ hec products are water-soluble, non-ionic polymers that can be used in a variety of personal and home care applications. These efficient thickeners perform across a wide pH range and demonstrate high salt tolerance and broad surfactant compatibility, enabling clear formulations. The wood pulp used in our cellulose products is sourced from ...

natrosol™ hydroxyethylcellulose

Hydrophobically modified hydroxyethylcellulose (HMHEC) is made in a two-step reaction. The first is the standard reaction of alkali-cellulose with ethylene oxide to produce HEC. The second step is a cetyl substitution, which provides the hydrophobic end groups. The resultant nonionic polymer is purified and dried. HMHEC for personal care and cosmetic applications is sold as natrosol™ plus 330 cs and polysurf™ 67 cs.  HMHEC p...

natrosol™ plus and polysurf™ cetyl modified hydroxyethylcellulose

Aquastyle™ 300 polymer can be used in a variety of styling products including gels, mousses, styling creams and lotions, pmades, waxes and non-aerosol sprays.

aquastyle 300 polymer

AquaStyle™ SH-100 polymer is a styling polymer and rheology modifier, that provides long-lasting hold under humid conditions. Primarily targeted for crystal clear gels, it enables easy pick-up from the jar and smooth distribution on hair. It provides excellent shape memory with no flaking or tack.. Although Aquastyle™ SH-100 is designed for styling products such as spray gels, cream gels, waxes and pomades, non-aerosol mousses and sprays, it can ...

aquastyle™ sh-100 polymer

Aquacat™ iC cationic solution can be used in a number on shampoos including light conditioning, volumizing, and daily shampoos.

aquacat™ ic cationic solution

Gaffix™ VC-713 polymer is a cationic fixative resin for mousses, hairsprays, gels, glazes, and lotions. In hair styling products, Gaffix™ VC-713 provides high hold and durable holding power at low solids level, even in high humidity environments. It has excellent compatibility with all types of aerosol propellants, including hydrocarbons, and requires no neutralization.

gaffix™ vc-713 polymer

Lubrajel* hydrogels offer wide ranges of enhancing technologies to make products feel more elegant, deliver a multitude of functions and aid ease of formulation.  Lubrajel hydrogels are hydrophilic and consist of water, humectants and a polymer as a thickening agent. The solvent and humectant molecules are bound to the polymeric network, resulting in a structured system with increased viscosity.  As a rheology modifier, lubrajel hydroge...

lubrajel* hydrogels

Omnirez™ 2000 polymer, ethyl ester of PVM/MA copolymer, is suitable for use in low VOC (55 percent) and anhydrous products. Omnirez™ 2000 polymer forms tough, clear, glossy films and delivers long-term hold to hair in high humidity conditions. The polymer allows for good sprayability and has good propellant compatibility. The performance of Omnirez™ 2000 polymer can be optimized by selecting the appropriate additives, neutralizers, packaging and ...

omnirez™ 2000 polymer

N-DurHance™ A-1000 conditioning polymer is a preservative-free aqueous solution of a highly charged cationic polymer developed especially for use as a substantive and durable conditioning polymer for hair. It is specifically recommended to be used in hair conditioners. The main applications are rinse-off conditioners and intensive treatments, but it is also suitable for sprayable applications. It is highly substantive to hair, providing long-last...

n-durhance™ a-1000 conditioning polymer

N-Hance SP-100 conditioning polymer is used as a substantive conditioning polymer in shampoos, to reduce tangling and improve the wet and dry comb properties of hair after shampooing. It is especially useful for delivering a highly conditioned feel to wet and dry hair. N-Hance SP-100 conditioning polymer also functions as a deposition polymer in two-in-one shampoo systems by forming a coacervate with anionic surfactants, promoting the deposition...

n-hance™ sp-100 polymer

N-Hance™ 4572 conditioning polymer is a medium charge density, high molecular weight cationic polymer composition, useful as a conditioner and viscosifying agent. It has the ability to deliver high levels of conditioning and oil deposition in shampoo formulations. N-Hance 4572 allows formulators to reduce the use level of conditioning actives, such as silicones and oils, in shampoos by 25-50%.

n-hance™ 4572 cationic guar

Optimizing the delivery of non-alcohol preservatives is essential to the viability of next-generation preservative systems. The optiphen™ p preservative platform is the first preservative technology platform without alcoholic antimicrobials, based on an optimized delivery system. The delivery system serves to maximize preservative efficacy without interfering with or destabilizing cosmetic formulations such as emulsions. All of the preserva...

optiphen™ p preservative platform

Polyvinylpyrrolidone is a hygroscopic, amorphous polymer supplied as a white, free-flowing powder or a clear aqueous solution. Available in several molecular weight grades, they are characterized by K-value, and used in a great variety of applications. Polyvinylpyrrolidone can be plasticized with water and most common organic plasticizers. It is considered to be physiologically inert:  Applications take advantage of one or more properties i...

pvp k series

Pvp/va polymers produce transparent, flexible, oxygen permeable films which adhere to glass, plastics and metals.  Polyvinylpyrrolidone/vinyl acetate (pvp/va) resins are linear, random copolymers produced by the free-radical polymerization of the monomers in ratios varying from 70/30 to 30/70 vinyl acetate to vinylpyrrolidone. Pvp/va copolymers are available as white powders or clear solutions in ethanol, isopropanol and water. Polymers in t...

pvp va polymers and co-polymers

Zenix™ phosphate ester surfactant is a free-acid form of an ethoxylated alcohol phosphate ester. It is designed to be used as a co-surfactant in conditioning shampoos for bleached or virgin hair. In combination with cationic guar, this phosphate ester improves wet and dry detangling properties and reduces friction, imparting a smooth and silky feel to dry hair. Zenix phosphate ester surfactant also allows flexibility to product a clear shampoo wh...

zenix™ 4617 phosphate ester surfactant

UltraThix™ P-100 is a multi-benefit, patented rheology modifier that provides a variety of benefits to the formula and for the consumer, such as shear-thinning rheological properties with yield value and enhanced aesthetics. It is compatible with a wide range of non-ionic, anionic and certain cationic ingredients. In hair styling products, it provides excellent humidity resistance, low tack, and viscosity/texture enhancement to formulations. It i...

ultrathix™ p-100 polymer

suttocide™ a preservative is sold as a 50% aqueous solution of sodium hydroxymethylglycinate. The solution is a clear alkaline liquid with a mild characteristic odor, water soluble at any ratio. This single preservative is cost-effective and provides broad spectrum protection against Gram-positive bacteria, Gram-negative bacteria, yeast and mold. It is suggested for use in skin care products, like liquid and bar soaps, emulsion based products and...

suttocide™ a preservative

conarom™ p-2 aromatic is a multifunctional fragrance ingredient containing naturally derived and nature-identical ingredients that add a mild flowery fragrance to personal care formulations and deliver broad antimicrobial protection as a secondary effect. The aroma-component is found in numerous plants and can be extracted from their essential oils. The refined naturally derived emulsifier and the optimized booster system enable formulators and m...

conarom™ p-2 aromatic

optiphen™ plus is a unique liquid preservative formulation featuring an innovative blend of phenoxyethanol and sorbic acid in an emollient base of caprylyl glycol. It is ideal for slightly acidic personal care products requiring broad spectrum protection. The combination of all three ingredients offers effective protection against bacteria, yeast, and mold growth while imparting emolliency.

optiphen™ plus preservative

optiphen™ bsp preservative is a combination of benzoic and sorbic acids in phenoxyethanol. Due to the organic acids, optiphen™ bsp may be classified as a mild preservative, provided the pH of the final product is not higher than 5.4. It is effective against Gram-positive and Gram-negative bacteria, yeasts and mold. The product is also marketed under the trade name rokonsal™ bsp.

optiphen™ bsp preservative | rokonsal™ bsp preservative

optiphen™ nd preservative is a clear, yellowish solution provided for global use. It covers a microbiostatic spectrum of activity against bacteria, mold and yeast. It is effective up to pH of 6.4. The product is highly recommended for use in skin care both in leave-on and rinse-off formulations and wet wipe systems. The product is also marketed under the trade name rokonsal™ nd.

optiphen™ nd preservative | rokonsal™ nd preservative

optiphen™ po preservative contains the antimicrobial active phenoxyethanol. It is a well known active with good market reputation and global approval. The excellent pH compatibility allows its use in acidic and even alkaline formulations as well as a variety of other cosmetic formulations. It can be used alone and functions synergistically with other preservatives. optiphen™ po preservative is applicable for use in a variety of rinse off personal...

optiphen™ po preservative

optiphen™ bsb–w preservative consists of a combination of sodium benzoate and potassium sorbate in benzyl alcohol. Ashland's nature-identical preservatives are ideal solutions for products aimed at the Eco-aware consumer. optiphen™ bsb–w preservative is ECOCERT-, NATRUE-, COSMOS - and BDIH-compliant. The synthetic versions of naturally occurring substances with excellent efficacy has proven to be an effective preservative system. This product is ...

optiphen™ bsb-w preservative

optiphen™ bd preservative is based on a combination of benzoic acid and dehydroacetic acid in benzyl alcohol. Ashland's nature-identical preservatives are ideal solutions for products aimed at the Eco-aware consumer. optiphen™ bd preservative is ECOCERT-, NATRUE-, COSMOS - and BDIH-compliant. The synthetic version of naturally occurring substances with excellent efficacy has proven to be an effective preservative system. This product is well suit...

optiphen™ bd preservative

optiphen™ bs is a broad spectrum liquid preservative system and effective against Gram-negative bacteria, yeast and mold. optiphen™ bs preservative was designed specifically for personal care formulations with a pH up to 5.4 It is based on a combination of nature-identical substances: sodium benzoate and potassium sorbate. Ashland's nature-identical preservatives are ideal solutions for products aimed at the Eco-aware consumer. rokons...

optiphen™ bs preservative | rokonsal™ bs preservative

optiphen™ bsb-n preservative is a combination of benzoic and sorbic acids in benzyl alcohol. Ashland's nature-identical preservatives are ideal solutions for products aimed at the Eco-aware consumer. This product is validated by ECOCERT according to the COSMOS-standard. Due to the organic acids, optiphen™ bsb-n preservative may be classified as a mild preservative. It is effective against Gram-positive and Gram-negative bacteria, yeas...

optiphen™ bsb-n preservative | rokonsal™ bsb-n preservative

germaben™ II, a clear, viscous liquid, is a convenient, ready-to-use complete antimicrobial preservative system with broad spectrum activity. It minimizes the problems associated with incorporating solid parabens. The solubilized combination of germaben™ II preservative with methylparaben and propylparaben is effective against Gram-positive and Gram-negative bacteria and against yeast and mold. germaben™ II-e is a clear, viscous...

germaben™ II | germaben™ II-e preservative

germall™ 115 preservative is a white, free-flowing hygroscopic powder. It is very effective against Gram-positive and Gram-negative bacteria, including Pseudomonas species. It acts synergistically with other preservatives. With parabens, it provides a broad spectrum of activity against bacteria, yeast, and mold. This activity has made the germall™ 115 preservative - paraben combination one of the most widely used cosmetic preservative systems in ...

germall™ 115 preservative

germall™ II preservative is a white, free-flowing hygroscopic powder. It provides a wide spectrum of antibacterial activity against Gram-positive and Gram-negative organisms, including Pseudomonas species. germall™ II preservative is easy to be incorporated and compatible with many other cosmetic ingredients. Approved for use in most countries, it is effective at low doses and can be used to bolster other preservatives.

germall™ II preservative

germall™ plus preservative is a white, free-flowing hygroscopic powder, a patented synergistic combination of germall™ II preservative (diazolidinyl urea) and iodopropynyl butylcarbamate (IPBC). germall™ plus is a highly effective, broad spectrum preservative for emulsions and aqueous formulations. It can be incorporated into a variety of leave-on and rinse-off cosmetic and personal care formulations for reliable preservation.

germall™ plus preservative

liquid germall™ plus preservative is a patented synergistic combination of germall™ II preservative (diazolidinyl urea) and iodopropynyl butylcarbamate (IPBC) in propylene glycol. germall™ plus is a highly effective, broad spectrum preservative for emulsions and aqueous formulations. It can be incorporated into a variety of leave-on and rinse-off cosmetic and personal care formulations for broad preservation.

liquid germall™ plus preservative

optiphen™ is a unique liquid preservative formulation which consists of phenoxyethanol and an emollient base. The combination of these ingredients provides optimized protection against microbial growth from bacteria and yeast while giving the finished product exceptional feel. optiphen™ preservative works in a wide pH range and offers excellent heat compatibility making it to a preferred option for formulators.

optiphen™ preservative

optiphen™ mit plus is a unique globally approved preservative blend based on 5.0% methylisothiazolinone in combination with a booster component, phenethyl alcohol. This combination widens the activity profile and provides broad spectrum protection against Gram-positive and Gram-negative bacteria, yeast, and mold. Products that are sensitive to yeast and mold may need an additional fungicide.

optiphen™ mit plus preservative

Advantage™ LC E polymer is a hair styling film former and fixative. It offers a strong, durable hold, stiff feel with good flexibility, and excellent shine. It also offers superior high humidity retention at low solids level and high propellant tolerance. No neutralization is required. This product is suitable for aerosol and non-aerosol hairsprays.

advantage™ lc-e polymer

liquagard™ s-1 preservative is a colorless to yellow aqueous solution that consists of methylchloroisothiazolinone/methylisothiazolinone with magnesium salts as stabilizers. It gives clear aqueous solutions at any dilution. rokonsal™ s-1 preservative has proven to be a cost-effective preserving system for rinse-off-products like shampoos, shower-gels, foam baths, and other rinse-off cosmetic applications and is effective up to pH 8, m...

liquagard™ s-1 preservative | rokonsal™ s-1 preservative

optiphen™ od is a global multifunctional additive. The 1,2-alkanediol can be combined with very low doses of preservatives to effectively preserve personal care formulations acting as potentiator. Based on 1,2-octanediol it can be used in a variety of cosmetic formulations. optiphen™ od multifunctional is well known and widely used in personal care applications due to its balanced way of boosting preservative activity and imparting emolliancy whi...

optiphen™ od multifunctional

liquapar™ me preservative is a clear, yellowish solution supplied for global use. It is based on short chain parabens. Due to the contained multifunctional ingredient, It provides similar efficiency to traditional paraben combinations, and it is effective over a broad pH range. This product is highly recommended for leave-on/rinse-off hair care and skin care applications. It also can be used in wet wipe applications. 

liquapar™ me preservative

Advantage™ LC E polymer is a hair styling film former and fixative. It offers a strong, durable hold, stiff feel with good flexibility, and excellent shine. It also offers superior high humidity retention at low solids level and high propellant tolerance. No neutralization is required. This product is suitable for aerosol and non-aerosol hairsprays, and mousses.

advantage™ lc-a polymer

liquapar™ optima is a liquid preservative system. It is an optimized blend of phenoxyethanol, methylparaben, isopropylparaben, isobutylparaben, and butylparaben. This unique blend of parabens is primarily antifungal, and when combined with phenoxyethanol, the complete system has broad spectrum antimicrobial activity. These components partition within a formula according to their water or oil affinity to provide total antimicrobial coverage ...

liquapar™ optima preservative

rokonsal™ ks-4 preservative is a clear, yellowish solution supplied for global use. It has a broad-spectrum activity against bacteria, yeast, and mold. It is fast-acting, and it is effective up to 8 pH, max. This product is recommended for use in rinse-off hair care and skin care applications. 

rokonsal™ ks-4 preservative

rokonsal™ se-2 preservative is a clear cost-efficient liquid technology, providing broad-spectrum activity against bacteria, fungi and yeast. It is also fast-acting and effective up to 7 pH max. rokonsal™ se-2 preservative is compatible with many other cosmetic ingredients and highly recommended for use in both rinse-off and leave-on hair care and skin care applications, including wet wipe applications.

rokonsal™ se-2 preservative

Gantrez™ polymers (a-425, es-225, es-335, es-425, es-435, sp-215) are a series of copolymers of monoalkyl esters of poly (methyl vinyl ether/maleic acid) with varying ester groups, supplied as clear, viscous solutions. The gantrez™ polymers form tough, clear glossy films. Films exhibit tack-free adhesion, have excellent substantivity, and moisture resistance.   Film properties and solubility can be modified by the type and degree...

gantrez™ polymers

Styleze™ CC-10 polymer, a copolymer of vinylpyrrolidone and dimethylaminopropyl methacrylamide, is a unique, patented polymer that delivers excellent hold and conditioning benefits to hair. Styleze™ CC-10 polymer imparts long-lasting hold and improved stiffness, even in high humidity conditions and at low use levels. Its pseudocationic nature makes it substantive to hair, providing conditioning and bodying effects as well as delivering improved s...

styleze™ cc-10 polymer

Styleze™ w polymers are random terpolymers of vinyl pyrrolidone, dimethylaminopropyl methacrylamide and methacryloylaminopropyl lauryl dimethyl ammonium chloride. These film-forming polymers promote and stabilize foam through their ability to reduce surface tension, have excellent adhesion to high energy substrates and form flexible, elastic, low-tack and heat-resistant films. Additional solution viscosity improvements can be achieved by th...

styleze™ w polymers

Styleze™ xt3 polymer effectively controls unruly hair and maintains desired hair shape over multiple washes. Its long-lasting anti-frizz effect reduces the effort and time taken to style hair. Along with providing brilliant shine, the product also protects against heat styling damage. This patent-pending technology offers such semi-permanent benefits on a range of hair types while maintaining the integrity of the hair itself.

styleze™ xt3 polymer

N-hance™ cationic guars are cationic polymers that provide the dual benefits of conditioning and thickening. The cationic charge makes the product substantive to anionic surfaces such as skin and hair. Many of the products in the n-hance™ cationic guar product line have a high molecular weight, water-soluble backbone and are effective viscosifiers in aqueous solutions and surfactant-based systems.

n-hance™ cationic guar

Klucel™ hydroxypropylcellulose (HPC) is a nonionic water-soluble cellulose ether with a remarkable combination of properties. It combines organic solvent solubility, thermoplasticity and surface activity with the aqueous thickening and stabilizing properties characteristic of other water-soluble cellulose polymers available from Ashland. Klucel™ HPC films are flexible without plasticizers and non-tacky at high humidity.

klucel™ hydroxy-propylcellulose

Rapithix™ polymers are rheology modifiers especially designed for use in cold-mix processes. These products are easy to use, shear-tolerant, shear-thinning and effective at low use levels. The performance characteristics and benefits of the polymers allow formulators to develop a range of efficacious and appealing personal care products.

rapithix™ polymers

ProLipid™ 161 lamellar gel is a structurizing ingredient composed of vegetal-based amphiphilic compounds that enhances formulation texture and stability. The cetearyl and behenyl alcohols function as an emulsion stabilizer, binder, viscosity-increasing agent and opacifying agent. The hydroxyethyl cetearamidopropyldimonium chloride is the quaternary compound providing antistatic properties and super-conditioning benefits. ProLipid 161 lamellar ge...

prolipid™ 161 lamellar gel

A rice extract inspired by the “Hair Stemness System™” to mitigate hair stress and preserve hair growth capital

protectagen™ biofunctional

X-Tend™ 226 ester acts as an emollient and solubilizer for organic ingredients. It offers an excellent sensorial effect and helps counteract the oily feel of other ingredients. When used in hair sprays, X-Tend™ 226 ester increases the shine of hair.

x-tend™ 226 ester

ChromoHance 113 is a novel patented polymer developed to shield color-treated hair from surfactant stripping by forming a hydrophobic surface on each hair strand, reducing water absorption during washing and slowing the fading process. This cationic polymer is specially designed to help protect hair color and maintain color vibrancy. It can be used in a variety of hair care formulations, including shampoos, conditioners, sprays, serums, creams an...

chromohance™ 113 conditioning polymer

FiberHance™ BM solution is a novel, patented chemistry for hair strengthening, evolving from glucose based chemistry. It has a unique multifaceted mode of action, penetrating deep into the cortex to create new hydrogen and ionic bonds to support the damaged internal keratin structure and restores strength and manageability to the hair. FiberHance™ BM solution is sold as a 50% aqueous solution.

fiberHance™ bm solution

conarom™ b multifunctional represents a multifunctional fragrance ingredient containing naturally derived and nature-identical ingredients that add a mild flowery to spicy fragrance to personal care formulations and deliver broad antimicrobial protection as a secondary effect. The aroma-component is found in numerous plants and can be extracted from their essential oils. The gentle fragrance can be used to heighten the characteristics of the end ...

conarom™ b multifunctional

optiphen™ 200 preservative contains the antimicrobial active phenoxyethanol. An additional booster increases the broad spectrum activity against micro-organisms. It can be used in a variety of cosmetic formulations. The excellent pH compatibility allows use in acidic and slightly alkaline formulations. It is applicable for use in a variety of rinse off personal care preparations such as shampoos and conditioners. It is also well suited for high-q...

optiphen™ 200 preservative

optiphen™ hd is a global multifunctional additive. The 1,2-alkanediol can be combined with very low doses of preservatives to effectively preserve personal care formulations acting as potentiator. Based on 1,2-hexanediol it can be used in a variety of cosmetic formulations. optiphen™ hd multifunctional is well known and widely used in personal care applications due to its perfect water solubility, its balanced way of boosting preservative activit...

optiphen™ hd multifunctional

Ashland's optiphen™ p platform is the next generation technology platform without alcoholic antimicrobials, based on an optimized delivery system which serves to ostensibly maximize preservative efficacy without interfering or destabilizing cosmetic formulations. All of the preservative products offered within the optiphen™ p platform address today’s demands for cost-efficient preservatives that follow natural ingredient trends. optiphen™ dlp pre...

optiphen™ dlp preservative

Ashland's optiphen™ p platform is the next generation technology platform without alcoholic antimicrobials, based on an optimized delivery system which serves to ostensibly maximize preservative efficacy without interfering or destabilizing cosmetic formulations. All of the preservative products offered within the optiphen™ p platform address today’s demands for cost-efficient preservatives that follow natural ingredient trends.optiphen™ dp prese...

optiphen™ dp preservative

gantrez™ es polymer grade INCIs: gantrez™ es-215 polymer INCI: Ethyl Ester of PVM/MA copolymer gantrez™ es-225 polymer INCI: Ethyl Ester of PVM/MA copolymer gantrez™ es-335 polymer INCI: Isopropyl Ester of PVM/MA copolymer gantrez™ es-425 polymer INCI: Butyl Ester of PVM/MA copolymer gantrez™ es-435 polymer INCI: Butyl Ester of PVM/MA copolymer Gantrez™ polymers are multifunctional fixative and sty...

gantrez™ es polymer series

AquaStyle™ 300N is a multifunctional fixative and styling polymer and the ideal solution to create extreme styles with durable hold. For use in styling gels and creams, AquaStyle™ 300N is a versatile, humidity resistant film former that can be applied to wet or dry hair to create extreme styling effects. Its film properties help deliver a brilliant shine and control frizz on hair while creating a barrier to shield against the effects of pollution...

aquastyle™ 300 n polymer

gafquat™ 440, 755N, HS-100 polymers description Gafquat™ cationic conditioning copolymers are film formers with enhanced substantivity and are specially designed for use in hair care applications like hair mousses, leave-on detangling products and hair gels, to provide multifunctional benefits such as styling and conditioning. Gafquat™ series, developed by Ashland, provides hair styling with a smoother, more conditioned hair fee...

gafquat™ one step styling and conditioning polymers

A natural pea and chia seed extracts rich in peptides, amino acids, polysaccharides, polyphenols and mineralsm for hair detox, scalp purifying and soothing benefits

procataline™ g2 biofunctional

Ashland’s patent-pending Advantage™ Revive is a powder products and dry shampoo absorbant based on a unique PVP chemistry. It delivers superior cleaning, improved sebum removal, and less visible residue while leaving hair visibly cleaner, more manageable and lustrous. Advantage™ Revive maintains a level of shine and color that is nearly at parity to freshly washed hair, where starch-based formulas mute the vibrancy of hair and reduce its overall ...

advantage™ revive polymer

A naturally-derived polymer that delivers style for bouncy, defined waves, curls. This COSMOS* validated, biodegradable solution provides improved style durability and 48-hour humidity resistance and is perfect for mousse formulations.

styleze™ es-1 polymer

ClearHance™ C conditioning polymer is a new, naturally-derived chemistry (patent-pending) that provides superior clarity and conditioning functionality to enhance clear/transparent shampoos and conditioners. Based on cassia seeds, naturally harvested in India, this cationic technology provides excellent conditioning and deposition benefits.

clearhance™ c conditioning polymer

Hydrolyzed corn proteins enriched with hair boosters designed to preserve hair density and fullness

capauxein™ g2 biofunctional

phyteq™ raspberry i multifunctional is a nature identical multifunctional preservative booster based on raspberry ketone. As a preservative potentiator it helps to protect the cosmetic against spoilage. Additional skin benefits make it an excellent choice for skin care products, as it acts as a strong antioxidant and free radical scavenger that helps to protect the elasticity of the skin.

phyteq™ raspberry i multifunctional

phyteq™ raspberry n multifunctional is a 100% natural and COSMOS validated multifunctional preservative booster, based on raspberry ketone. As a preservative potentiator it helps to protect the cosmetic against spoilage. Additional skin benefits make it an excellent choice for skin care products, as it acts as a strong antioxidant and free radical scavenger that helps to protect the elasticity of the skin. Its anti-inflammation properties can hel...

phyteq™ raspberry n multifunctional

As consumers continue to demand natural ingredients in their beauty products, hair styling formulators seek ingredients derived from nature. In styling, natural solutions can be challenging, as they often do not provide the performance of their synthetic counterparts or impart negative aesthetics, such as residue left on the hair that can flake. Styleze™ CSP polymer is a nature-derived styling polymer that delivers strong hold, humidity resistanc...

styleze™ csp cationic polymer

effisin™ la natural is a multifunctional ingredient and suitable for natural cosmetics in either leave-on, rinse-off or wet wipe formulations. It has masking, skin-conditioning and antimicrobial properties.

effisin™ la natural multifunctional

effisin™ pg natural, a COSMOS approved pentylene glycol from 100% natural origin, is a clear, liquid multifunctional ingredient with very low odor. It possesses an excellent safety profile with proven skin moisturizing properties.

effisin™ pg natural multifunctional

euxyl™ eco 910 is a liquid cosmetic preservative and suitable for natural cosmetics in either leave-on, rinse-off or wet wipe formulations up to neutral pH. It combines enhanced antimicrobial efficacy at an acceptable dosage with scenting properties.

euxyl™ eco 910 preservative

euxyl™ k 712 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy against bacteria, yeasts and molds. This mild blend can be used for certified natural cosmetics, and has good efficacy in the vapor phase.  

euxyl™ k 712 preservative

euxyl™ k 903 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy against bacteria, yeasts and molds. This mild blend can be used for certified natural cosmetics, and has good efficacy in the vapor phase. 

euxyl™ k 903 preservative

sensiva™ pa 20 is a liquid multifunctional additive for personal care products. This blend of nature-identical ingredients combines excellent skin-care properties with the antimicrobial properties of phenethyl alcohol. 

sensiva™ pa 20 multifunctional

sensiva™ pa 30 is a liquid multifunctional additive for personal care products. Its combination of naturally-derived and nature-identical ingredients makes it an excellent choice for nature-inspired cosmetic products. 

sensiva™ pa 30 multifunctional

sensiva™ pa 40 is a liquid multifunctional additive for personal care products. This blend combines natural and nature-identical ingredients. A mild floral scent can mask potentially unpleasant odors of other ingredients. 

sensiva™ pa 40 multifunctional

effisin™ pg, a synthetic quality, is a clear, liquid multifunctional ingredient with very low odor and soluble e.g. in water and cosmetic esters. It possesses an excellent safety profile with proven skin moisturizing properties.

effisin™ pg multifunctional

sensiva™ sc 50 is a liquid multifunctional additive for personal care products with very effective deodorising activity. As an emollient, it improves the skin-feel of cosmetic formulations. Additionally, it acts as a booster for antimicrobials.

sensiva™ sc 50 multifunctional

sensiva™ sc 10 is a liquid multifunctional additive for personal care products. As a mild humectant and skin emollient, this blend improves the skin-feel of cosmetic formulations. Additionally, it acts as a booster for antimicrobials. 

sensiva™ sc 10 multifunctional

euxyl™ pe 9010 a liquid preservative for personal care products, with strong, broad-spectrum efficacy. The addition of ethylhexylglycerin reduces the interfacial tension at the cell membrane of microorganisms and improves the antimicrobial activity. 

euxyl™ pe 9010 preservative

euxyl™ k 830 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy. The addition of the OCX – Efficacy Enhancing System allows phenoxyethanol to better attack the cell membrane, improving its antimicrobial efficacy. 

euxyl™ k 830 preservative

euxyl™ k 900 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy. The addition of ethylhexylglycerin reduces the interfacial tension at the cell membrane of microorganisms and improves the antimicrobial activity. 

euxyl™ k 900 preservative

euxyl™ k 940 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy. The addition of ethylhexylglycerin reduces the interfacial tension at the cell membrane of microorganisms and improves the antimicrobial activity. 

euxyl™ k 940 preservative

euxyl™ k 700 is a liquid preservative for personal care products. This mild blend has strong, broad-spectrum antimicrobial efficacy against bacteria, yeasts and molds, and also has good efficacy in the vapor phase. 

euxyl™ k 700 preservative

euxyl™ k 701 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy, and good efficacy in the vapour phase. It is a mild blend with an enhanced composition, including an antimicrobial booster.

euxyl™ k 701 preservative

euxyl™ k 702 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy, and good efficacy in the vapour phase. It is a mild blend with an enhanced composition, including an antimicrobial booster.

euxyl™ k 702 preservative

euxyl™ k 703 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy against bacteria, yeasts and molds. This mild blend is stable across a broad pH range (up to 6), and has good efficacy in the vapor phase. 

euxyl™ k 703 preservative

euxyl™ k 720 is a liquid preservative for personal care products, with strong, broad-spectrum efficacy against bacteria, yeasts and molds. This mild blend is ideal for wet wipes and provides an added value as humectant. 

euxyl™ k 720 preservative

s&m phenoxyethanol rch comprises a single active ingredient. It has good bactericidal efficacy, and is effective even in the vapor phase. This liquid is stable in the presence of water (i.e. against hydrolysis) and across a broad pH and temperature range.

s&m phenoxyethanol rch preservative

euxyl™ k 320 is a liquid preservative for personal care products. This blend has broad-spectrum antimicrobial efficacy, and is efficient against bacteria, yeasts and molds. It has good efficacy in the vapor phase, and is stable across a broad pH range. 

euxyl™ k 320 preservative

euxyl™ k 340 is a liquid preservative for personal care products. This blend has strong, broad-spectrum antimicrobial efficacy against bacteria, yeasts and molds. It contains no organic halogen compounds, and is stable across a broad pH range.  

euxyl™ k 340 preservative

euxyl™ k 120 is a liquid preservative for personal care products. This blend has broad-spectrum antimicrobial efficacy against bacteria, yeasts and molds. It is powerful even at low use concentrations, and also has good efficacy in the vapor phase. 

euxyl™ k 120 preservative

euxyl™ k 350 is a liquid preservative for personal care products. This mild blend has balanced, broad-spectrum antimicrobial efficacy against bacteria, yeasts and molds. It is stable across a broad pH and temperature range.

euxyl™ k 350 preservative

euxyl™ k 100 is a liquid preservative for personal care products. This blend has broad-spectrum antimicrobial efficacy against bacteria, yeasts and molds. It is powerful even at low use concentrations, and also has good efficacy in the vapor phase.

euxyl™ k 100 preservative

euxyl™ k 145 is a liquid preservative for personal care products. This blend has broad-spectrum antimicrobial efficacy against bacteria, yeasts and molds, and shows especially strong activity against gram-negative bacteria.

euxyl™ k 145 preservative

euxyl™ k 500 is liquid preservative for personal care products. This blend has balanced, broad-spectrum antimicrobial efficacy. In addition, its specific combination of active ingredients helps prevent its constituent organic acids from discoloring

euxyl™ k 500 preservative

euxyl™ k 510 is a liquid preservative for personal care products. This blend has strong, broad-spectrum antimicrobial efficacy against bacteria, yeasts and molds. It has good efficacy in the vapor phase, and is powerful even at low use concentrations.

euxyl™ k 510 preservative

s&m bronopol rch preservative comprises a single active ingredient. It has excellent bactericidal efficacy and shows strong activity against gram-negative bacteria. This crystalline powder is a powerful preservative even at low use concentrations. 

s&m bronopol rch preservative

s&m methylparaben preservative comprises a single active ingredient and has broad-spectrum efficacy. This crystalline powder is stable in the presence of water (i.e. against hydrolysis) and across a broad pH and temperature range.

s&m methylparaben preservative

optiphen™ gp preservative is effective against gram-positive and gram-negative bacteria, yeast and mold. It offers excellent heat stability, works across a wide pH window and is easily solubilized in water. optiphen™ gp preservative is readily biodegradable and solves the growing consumer interest in natural and nature-derive ingredients, as it provides a content of 37% natural origin, applying the ISO 16128-2:2017(E) standard. The product has be...

optiphen™ gp preservative

Texturpure™ sa-1 ingredient, our new and novel naturally-derived, biodegradable texturing and suspension agent for sustainable hair and body care. Our expertise in sustainable technology brings a rich, elegant experience and lasting suspension to shampoos and cleansers. Texturpure™ sa-1 delivers a great consumer experience throughout: on-hand, on-hair, rinse and after-feel. Additionally, texturpure™ sa-1 has been proven in tricky systems such as ...

texturpure™ sa-1 ingredient

Styleze™ es-dura ingredient is the latest plant-based ecostyler innovation from Ashland, for leading edge styling performance and sustainability. This novel ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver outstanding all-weather style durability. It was developed to give a uniquely strong sustainability profile offering naturally-derived, biodegradable, vegan and clean INCI claims in hair styling, conditioner and ...

styleze™ es-dura ingredient

sensiva™ go natural is a liquid multifunctional ingredient for personal care products and 100% natural. It is the perfect fit for natural formulations in global markets thanks to its wide applicability and effectiveness in broad pH range. Combining broad spectrum of efficacy against microbials with moisturizing properties.

sensiva™ go natural multifunctional

sensiva™ sc 80 is a liquid multifunctional ingredient for personal care products. Besides efficient antimicrobial efficacy in broad pH range with especially strong fungicidal efficacy it provides additional skin benefits contributing to well-ageing and healthy looking skin. It has strong antioxidant capacities and inhibits enzymes helping to shield collagen and hyaluronan. 

sensiva™ sc 80 multifunctional

effisin™ cg natural is a multifunctional ingredient and suitable for natural cosmetics thanks to its 100% natural origin. Caprylyl Glycol is well known and widely used in personal care applications due to its balanced way of boosting preservative activity and imparting emolliancy while being effective over a very wide pH range.

effisin™ cg natural multifunctional

marine collagen oligopeptides, boosting keratin and collagen production, providing hair with conditioning & damage repair benefits

marine hydrolyzed collagen a™ biofunctional

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