Hair Care

Combing through possibilities for solutions

Rapunzel knew how to keep her hair healthy, strong and shiny - she worked with the solvers at Ashland! Regardless of whether your products clean or color, shampoo or straighten, Ashland products, science and technology can help improve the sensorial aspects, increase the allure, and ease the usability to keep hair silky and strong as well as bouncy and beautiful. Our teams are ready to help you create products to tame tresses, save split ends, forget about frizz and create stunning styles.

As a leading global innovative ingredient supplier to the hair care industry, Ashland utilizes a comprehensive approach to provide a total solution for all aspects of hair care products. The combination of our extensive polymer technology expertise, a strong understanding of the hair care market and value chain, and a global network of highly skilled and equipped R&D team create a place that can help provide answers and solutions for you and all your hair care product needs.

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Advantage™ Plus polymer is a terpolymer of vinyl acetate, mono-n-butyl maleate and isobornyl acrylate. In hair care, Advantage Plus polymer is positioned for hair spray applications where it delivers stiff, hard-holding performance. Styling effects are long-lasting even in a high humidity environment. Depending on the type of neutralizer, Advantage Plus polymer can be used to formulate aerosol hairsprays containing 50 percent or more hydrocarbons...

Advantage™ Plus Polymer

Antara™ (Polectron) 430 polymer is a white, thermoplastic, 38-41 percent solids, latex produced as a graft, emulsion copolymer of 30 percent polyvinylpyrrolidone and 70 percent styrene in the presence of an anionic surfactant. The size distribution of the emulsion is such that 90 percent of the particles are less than 0.5 micron with a maximum 25°C viscosity of 750cps at pH 2.0-5.0. Antara (Polectron) 430 polymer is a highly effective opacifier. ...

Antara™ 430 Polectron 430 polymer

AquaCat™ 518 cationic solutions are clear aqueous solutions of cationic guar, developed specifically for use as substantive polymeric conditioners for hair and skin care applications. They have been shown to be compatible and to maintain unsurpassed finished product clarity with a wide variety of both anionic and amphoteric surfactant blends. Finished product clarity may be achieved even at relatively high use levels. AquaCat solutions are suppli...

AquaCat™ 518 cationic solution

Aquaflex FX-64 polymer, an imidized isobutylene/maleic anhydride copolymer, is a fixative and styling polymer that provides superior stiff hold while still allowing hair to be manageable. It delivers excellent high-humidity curl retention with good curl memory. It leaves a visible shine on hair. This polymer does not require neutralization.

Aquaflex™ FX 64 polymer

Aquaflex SF-40 polymer, a terpolymer of vinylcaprolactam, vinylpyrrolidone and dimethylaminopropyl methacrylamide, is a fixative and styling polymer that can be formulated at all VOC levels. It offers medium hold, has good sprayability and high propellant compatibility. Can be formulated at all VOC levels Good sprayability Excellent high humidity curl retention Low-tack High propellant compatability

Aquaflex™ SF 40 polymer

Aquaflex™ XL-30 polymer, a isobutylene/dimethylaminopropyl maleimide/ethoxylated maleimide/maleic acid copolymer, is an amphoteric polymer with unique film properties that has demonstrated benefit in curling, volume boosting and durable hold on hair, and tightening on skin. In addition, in hair care, when used with typical thickeners, Aquaflex XL-30 polymer provides synergistic high-humidity curl retention.

Aquaflex™ XL 30 polymer

Ashland carbomers are cross-linked polyacrylic polymers of high molecular weight. They are anionic in nature and acidic in their unneutralized state and have to be neutralized with an appropriate base to achieve their thickening ability. Ashland carbomers are extremely efficient thickeners and powerful stabilizers at low concentrations in water and aqueous ethanol. Ashland carbomers exhibit pseudoplastic rheological behavior. They have high yield...

Ashland™ carbomers

Benecel™ MC and HPMC perform many functions in processed foods, depending on type, grade, use level and conditions. Among these functions are thermal gelation, film formation, thickening, binding and water retention. The polymeric structure of these products, which is different from other cellulosics, improves cohesion, texture and mouthfeel. Small amounts of Benecel MC and HPMC significantly enhance emulsion stability as well. This is particular...

Benecel™ methylcellulose and hydroxypropyl methylcellulose

Capauxein™ biofunctional is a corn extract inspired by key basement membrane markers that are critical for cell communication and hair growth. Preservative system: sodium benzoate, potassium sorbate Recommended use level: 0.5% - 1%

Capauxein™ biofunctional

The biodegradable Captivates encapsulates range includes standard and customizable microencapsulation products either by employing Complex Coacervation or JetCutter™ processes.  Microencapsulated products are small particles that contain an active ingredient or core material surrounded by a shell or coating. Particle diameters generally range from a few microns to a few millimeters. Microencapsulated products may have different types of stru...

Captivates™ encapsulates

Ceraphyl™ esters are a broad family of water insoluble esters and hydroxyesters and are available with a range of properties, including liquids and waxy solids. These esters are typically surface-active and find use in the household, institutional and industrial; plastics; textiles; photography; inks and coatings markets.

Ceraphyl™ esters

The Cerasynt™ esters range provides a variety of emulsifiers to meet formulation requirements. 

Cerasynt™ esters

Chromafend™ biofunctional is a unique patent-pending flax extract designed to help conserve melanin in the hair follicle. This innovative technology targets specific proteins that are key to the control of melanin synthesis. Research shows that Chromafend biofunctional boosts essential markers for protecting natural hair color as demonstrated by in vitro and ex vivo studies. This protection technology may help preserve and protect the natural bea...

Chromafend™ biofunctional

Offering a rose-like aroma, Conarom™ P aromatic also delivers antimicrobial stabilization against gram-positive and gram-negative bacteria, molds and yeast. Conarom P aromatic is based on phenylethanol and caprylyl glycol.

Conarom™ P aromatic

Conditioneze™ 22 polymer is a highly charged, cationic conditioning copolymer of dimethyl diallyl ammonium chloride and acrylic acid. This water-soluble copolymer is ampholytic and demonstrated excellent stability at extreme pH ranges (2-12). It is ideally suited for use as a conditioning polymer in shampoos, conditioners and colorant products. Its high pH tolerance makes it ideal for permanent wave and relaxer products. It is compatible with a...

Conditioneze™ 22 polymer

Conditioneze™ 37 polymer is a cationic acrylic homopolymer dispersed in propylene glycol dicaprylate/dicaprate (E) or mineral oil (M). This liquid dispersion has multifunctional usage as a conditioning agent and rheology modifier with application in cationic and nonionic products. It is ideally suited for use as a conditioning and thickening polymer in  hair conditioners, in addition to skin and sun lotions and creams. It opacifies fo...

Conditioneze™ 37 (E) and (M) polymer

Conditioneze™ 7MP cationic solution is a cationic aqueous solution of diallyl dimethyl ammonium chloride (DADMAC) and acrylamide copolymer. This water-soluble polymer provides effective conditioning, is substantive and imparts good skin feel in personal care applications.

Conditioneze™ 7MP cationic solution

Conditioneze™ NT-20 cationic solution, a copolymer of vinylpyrrolidone and methacrylamidopropyl trimethylammonium chloride, is a conditioning additive for shampoo formulations. The polymer is substantive to hair and delivers excellent combability, rich lather and manageability. Conditioneze NT-20 cationic solution delivers excellent lather properties and permits cold processing during formulation. An Optiphen™ preservative preserved v...

Conditioneze™ NT-20 cationic solution

The Copolymer series [845, 845 O (Optiphen™ preservative preserved), 937 and 958] are film-forming resins and conditioning agents that provide good high humidity curl retention, low tack and mild substantivity to hair. These versatile styling polymers are water and alcohol compatible and can be formulated with carbomer into clear gels.

Copolymer series

Dynagen™ biofunctional is a patent-pending yeast extract designed to nurture essential markers to help minimize hair fall and to help strengthen the hair follicle while nourishing the hair root. By targeting specific protein markers, in vitro studies show that Dynagen biofunctional may help protect and combat the visual effects of aging, thinning hair. In addition, it may help with the reinforcement and stability of the hair follicle. The outcome...

Dynagen™ biofunctional

Escolol HP and HP610 UV filters help protect hair from the damaging effects of the sun while also providing conditioning benefits. These products can be used in both conditioners and a wide varity of styling products.

Escalol™ HP UV filters

Flexithix™ polymer thickener works under extreme conditions.  This thickener is capable of providing stability across a wide pH range (2-13).  Flexithix rheology modifier is formulator-friendly because it does not require neutralization, is highly salt-tolerant, has little to no odor, provides a pleasant after-feel in formulation, and even works with glycolic acid and salicylic acid.  This thickener is very synergistic with a...

FlexiThix™ polymer

Gafquat™ HS-100 polymer is a copolymer of methacrylamidopropyltrimethyl-ammonium chloride (MAPTAC) and vinylpyrrolidone, Gafquat HS-100 polymer gives transparent, glossy and tack-free flexible films. The amide linkage in the MAPTAC moiety imparts greater hydrolysis resistance. Typical of this cationic polymer family, Gafquat HS-100 polymer is substantive to negatively charged surfaces and compatible with anionic and amphoteric surfactants.

Gafquat™ HS-100 polymer

Gafquat™ HSi conditioning solution is a methacrylamidopropyl trimethylammonium chloride (MAPTAC) copolymer using a unique shell/core structure. Gafquat HSi conditioning solution combines the benefits of both film forming polymers and dimethicone in personal care products, while minimizing drawbacks associated with silicones (greasy feel, build-up).This allows for stable formulation of water-insoluble silicone in aqueous products, compa...

Gafquat™ HSi conditioning solution

Gafquat™ polymers are vinylpyrrolidone/dimethylaminoethylmethacrylate copolymers which give transparent, glossy, tack free, flexible films. The polymers are substantive to negatively charged surfaces and compatible with anionic and amphoteric surfactants.

Gafquat™ polymers

Germall™ ll preservative delivers efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, Germall preservatives are compatible with many other cosmetic ingredients. Approved for use in most countries, these preservatives are effective at low doses and can be used to bolster other preservatives. Germall ll preservative is sold under the same trade name in EMEA.

Germall™ preservatives

LiquaGard™ preservative is an extremely effective fungicide at low concentrations.  It is a liquid preservative blend of the highest grade of pure iodopropynyl butylcarbamate in a solvent, butylene glycol. LiquaGard preservative can also be used in combination with other preservatives such as Germall™ 115 preservative, Germall™ II preservative, or the Optiphen™ preservative range to provide broad-spectrum preservation...

LiquaGard™ preservative

LiquaPar™ MEP preservative is sold as Rokonsal MEP in EMEA.  This classic preservative delivers efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, LiquaPar MEP preservative is compatible with many other cosmetic ingredients, is effective in low doses, and can be used to bolster other preservatives.  

LiquaPar™ MEP preservative | Rokonsal™ MEP preservative

Lubrasil microemulsions are clathrates of glyceryl acrylate and polyacrylic acid that enclose water molecules. Hydrophilic gels consisting of a solvent, humectants and a polymer, as a thickening agent, this range of products delivers moisturizing benefits and unique sensory attributes including enhanced lubricity. Lubrasil microemulsions add the smooth feel of silicone with the incorporation of dimethicone in a microemulsion. These silicone-conta...

Lubrasil* microemulsions

Natrosol™ hydroxyethylcellulose (HEC), a nonionic, water-soluble polymer, is a white, free-flowing granular powder. It is made by reacting ethylene oxide with alkali-cellulose under rigidly controlled conditions. Purified HEC for personal care and cosmetic applications is typically sold at 95.0 percent minimum purity (dry basis).  Solutions of Natrosol HEC are pseudoplastic or shear-thinning. As a result, personal care products formula...

Natrosol™ hydroxyethylcellulose

Hydrophobically modified hydroxyethylcellulose (HMHEC) is made in a two-step reaction. The first is the standard reaction of alkali-cellulose with ethylene oxide to produce HEC. The second step is a cetyl substitution, which provides the hydrophobic end groups. The resultant nonionic polymer is purified and dried. HMHEC for personal care and cosmetic applications is sold as Natrosol Plus 330 CS and PolySurf™ 67 CS.  HMHEC polymers are unique...

Natrosol™ Plus and PolySurf™ cetyl modified hydroxyethylcellulose

AquaStyle™ 300 polymer  can be used in a variety of styling products including gels, mousses, styling creams and lotions, pmades, waxes and non-aerosol sprays.

AquaStyle 300 polymer

AquaStyle™ SH-100 is a versatile fixative and styling polymer that can be used in a variety of styling products including clear, cream and spray gels, waxes and pomades and mousses.

AquaStyle SH-100 polymer

AquaCat™ iC cationic solution can be used in a number on shampoos including light conditioning, volumizing, and daily shampoos.

AquaCat™ iC cationic solution

Gaffix™ VC-713 polymer (sold as Copolymer VC-713 in Europe) is a terpolymer of vinyl caprolactam/vinylpyrrolidone/dimethylaminoethyl methacrylate developed for hair fixative and styling formulations. In hair fixatives, the polymer provides superior holding power at low solids level, even in high humidity environments. It has excellent compatibility with all types of aerosol propellants, including hydrocarbons, and requires no neutralization.

Gaffix™ VC713 polymer

Lubrajel hydrogels offer wide ranges of enhancing technologies to make products feel more elegant, deliver a multitude of functions and aid ease of formulation.  Lubrajel hydrogels are hydrophilic and consist of water, humectants and a polymer as a thickening agent. The solvent and humectant molecules are bound to the polymeric network, resulting in a structured system with increased viscosity.  As a rheology modifier, Lubrajel hydrogel...

Lubrajel* hydrogels

Omnirez 2000 polymer, ethyl ester of PVM/MA copolymer, is suitable for use in low VOC (55 percent) and anhydrous products. Omnirez 2000 polymer forms tough, clear, glossy films and delivers long-term hold to hair in high humidity conditions. The polymer allows for good sprayability and has good propellant compatibility. The performance of Omnirez 2000 polymer can be optimized by selecting the appropriate additives, neutralizers, packaging and val...

Omnirez™ 2000 polymer

N-DurHance™ A-1000 conditioning polymer provides conditioning properties in a variety of conditioning formulations including both leave on and rinse off conditioners and hair masks along with conditioning shampoos.

N-DurHance™ A-1000 polymer

N-Hance SP-100 conditioning polymer is used as a substantive conditioning polymer in rinse-off surfactant systems, such as shampoos, to reduce tangling and improve the wet and dry comb properties of hair after shampooing. It is especially useful for delivering a highly conditioned feel to wet and dry hair. N-Hance SP-100 can also be added to bath and shower gels to improve skin feel after bathing or showering. N-Hance SP-100 conditioning polymer ...

N-Hance™ SP 100 polymer

The use of Ashland's synthetic cationic polymers helps formulators to improve deposition of oil soluble materials to the skin from a rinse-off formulation. The ability to reduce the load of these expensive actives up to 50% along with low use levels aid in the creation of cost effective formulas.  All are compatible wit a wide range of anionic, nonionci and cationic surfactants.

N-Hance™ 4572 conditioning polymer

Optimizing the delivery of non-alcohol preservatives is essential to the viability of next-generation preservative systems. The Optiphen™ P preservative platform is the first preservative technology platform without alcoholic antimicrobials, based on an optimized delivery system. The delivery system serves to maximize preservative efficacy without interfering with or destabilizing cosmetic formulations such as emulsions. All of the preserva...

Optiphen™ P preservative platform

Optiphen™ MIT preservative is approved for use in all major markets, is compatible with a variety of formulations and is not based on paraben, formaldehyde or halogens. These methylisothiazolinone-based preservatives can be used in products that are typically considered difficult to preserve with conventional preservatives. Effective against gram-positive and gram-negative bacteria, yeast and mold, they offer excellent heat stability, work ...

Optiphen™ MIT preservative

Polyvinylpyrrolidone is a hygroscopic, amorphous polymer supplied as a white, free-flowing powder or a clear aqueous solution. Available in several molecular weight grades, they are characterized by K-value, and used in a great variety of applications. Polyvinylpyrrolidone can be plasticized with water and most common organic plasticizers. It is considered to be physiologically inert:  Applications take advantage of one or more properties i...

PVP K series

PVP/VA polymers produce transparent, flexible, oxygen permeable films which adhere to glass, plastics and metals.  Polyvinylpyrrolidone/vinyl acetate (PVP/VA) resins are linear, random copolymers produced by the free-radical polymerization of the monomers in ratios varying from 70/30 to 30/70 vinyl acetate to vinylpyrrolidone. PVP/VA copolymers are available as white powders or clear solutions in ethanol, isopropanol and water. Polymers in t...

PVP VA polymers and co-polymers

Zenix™ phosphate ester surfactant is a free-acid form of an ethoxylated alcohol phosphate ester. It is designed to be used as a co-surfactant in conditioning shampoos for bleached or virgin hair. In combination with cationic guar, this phosphate ester improves wet and dry detangling properties and reduces friction, imparting a smooth and silky feel to dry hair. Zenix phosphate ester surfactant allows flexibility to product a clear shampoo when it...

Zenix™ phosphate ester surfactant

Ultrathix P-100 polymer thickener is a multi-functional rheology modifier.  This thickener allows formulators to create quick-break textures due to its shear-thinning rheology and refreshing sensory perception. In skin care formulas, this thickener offers emulsion stabilization, reduces tack, and improves aethetics of hydroalcoholic sprays, and enhances skin feel properites. The unique ability of this thickener to supend pigments, especially...

UltraThix™ P-100 polymer

Suttocide A preservative is a fast-acting, broad-spectrum preservative with a long history of use for efficacy.

Suttocide™ A preservative

Conarom™ P-2 aromatic is a nature-identical fragrance additive with naturally derived emulsifer system that is effective against Gram+ / Gram- bacteria, yeast and mold.  Conarom P-2  can be used in both leave-on and rinse-off hair and skin care products as well as wet wipes.

Conarom™ P-2 aromatic

Optiphen™ Plus preservative is approved for use in all major markets, compatible with a variety of formulations and not based on paraben, formaldehyde or halogens. Effective against gram-positive and gram-negative bacteria, yeast and mold, it offers excellent heat stability, works across a wide pH window and is easily solubilized in water. Optiphen Plus preservative is available in both NA and EMEA  

Optiphen™ Plus preservative

Optiphen™ BSP preservative is approved for use in all major markets, is compatible with a variety of formulations and is not based on paraben, formaldehyde or halogens. Effective against gram-positive and gram-negative bacteria, yeast and mold, it offers excellent heat stability, works across a wide pH window and is easily solubilized in water. Applications:  Hair Care:  Leave-on, Rinse-off Skin Care:  Leave-on, Rinse-off, We...

Optiphen™ BSP preservative | Rokonsal™ BSP preservative

Ashland's progressive preservatives, featuring Optiphen™ and Rokonsal™ preservative product lines, are approved for use in all major markets, are compatible with a variety of formulations and are not based on paraben, formaldehyde or halogens.  Effective against gram-positive and gram-negative bacteria, yeast and mold, they offer excellent heat stability, work across a wide pH window and are easily solubilized in water.

Optiphen™ ND preservative | Rokonsal™ ND preservative

Optiphen™ PO preservative is approved for use in all major markets, compatible with a variety of formulations and not based on paraben, formaldehyde or halogens. Effective against gram-positive and gram-negative bacteria, yeast and mold, it offers excellent heat stability, works across a wide pH window and is easily solubilized in water. Optiphen PO preservative is available in both NA and EMEA  

Optiphen™ PO preservative

The natural movement continues to drive consumer buying habits, so it's no surprise that marketers also harbor a preference for all things green.  That's why Ashland's nature-identical preservatives are ideal solutions for products aimed at the Eco-aware consumer. ECOCERT-, NATRUE-, COSMOS - and BDIH-compliant Rokonsal™ and Optiphen™ BS and BSB-type preservatives are synthetic versions of naturally occurring substances with excel...

Optiphen™ BSB-W preservative

The natural movement continues to drive consumer buying habits, so it's no surprise that marketers also harbor a preference for all things green.  That's why Ashland's nature-identical preservatives are ideal solutions for products aimed at the Eco-aware consumer. ECOCERT-, NATRUE-, COSMOS - and BDIH-compliant Rokonsal™ and Optiphen™ BS and BSB-type preservatives are synthetic versions of naturally occurring substances with excel...

Optiphen™ BD preservative

The natural movement continues to drive consumer buying habits, so it's no surprise that marketers also harbor a preference for all things green.  That's why Ashland's nature-identical preservatives are ideal solutions for products aimed at the Eco-aware consumer. ECOCERT-, NATRUE-, COSMOS - and BDIH-compliant Rokonsal™ and Optiphen™ BS and BSB-type preservatives are synthetic versions of naturally occurring substances with excel...

Optiphen™ BS preservative | Rokonsal™ BS preservative

The natural movement continues to drive consumer buying habits, so it's no surprise that marketers also harbor a preference for all things green.  That's why Ashland's nature-identical preservatives are ideal solutions for products aimed at the Eco-aware consumer. ECOCERT-, NATRUE-, COSMOS - and BDIH-compliant Rokonsal™ and Optiphen™ BS and BSB-type preservatives are synthetic versions of naturally occurring substances with excel...

Optiphen™ BSB-N preservative | Rokonsal™ BSB-N preservative

Germaben™ II and II-E preservatives deliver efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, Germaben preservatives are compatible with many other cosmetic ingredients. Approved for use in most countries, these preservatives are effective at low doses and can be used to bolster other preservatives.

Germaben™ ll and Germaben™ ll-E preservatives

Germall 115 preservative is one of Ashland's tried and true classic preservatives.  Known for their ability to deliver efficient antimicrobial power to a wide variety of personal care products, Germall 115 preservative, like other classic preservatives, offer balanced and synergistic broad-spectrum protection.  They are compatible with many other cosmetic chemicals are are approved for use in most countries.  Classic preservatives ...

Germall™ 115 preservative

Germall™ ll preservative delivers efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, Germall preservatives are compatible with many other cosmetic ingredients. Approved for use in most countries, these preservatives are effective at low doses and can be used to bolster other preservatives. Germall ll preservative is sold under the same trade name in EMEA.

Germall™ ll preservative

Germall™ Plus preservative is one of Ashland's classic preservatives.  These preservatives, including Germall Plus, deliver efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, Germall Plus preservative, like other classic preservatives are compatible iwth many other cosmetic ingredients. Approved for use in most countries, the family of classic preserv...

Germall™ Plus preservative

Liquid Germall™ Plus preservative is one of the classic preservatives offered by Ashland.  This family of preservatives, including Liquid Germall Plus, delivers efficient anitmicrobial power to a wide variety of personal care products.  Balanced, synergistic and boasting broad-spectrum protection, Liquid Germall Plus is compatible with many other cosmetic ingredients.  Approved for use in most countries, the family of classi ...

Liquid Germall™ Plus preservative

Optiphen™ preservatives are approved for use in all major markets, compatible with a variety of formulations and not based on paraben, formaldehyde or halogens. Effective against gram-positive and gram-negative bacteria, yeast and mold, they offer excellent heat stability, work across a wide pH window and are easily solubilized in water. Optiphen 200 preservative and Optiphen 300 preservative are also available in NA and EMEA.  

Optiphen™ preservatives

Optiphen™ MIT Plus preservative is approved for use in all major markets and is compatible with a variety of formulations and not based on paraben, formaldehyde or halogens. These methylisothiazolinone-based preservatives can be used in products that are typically considered difficult to preserve with conventional preservatives. Effective against gram-positive and gram-negative bacteria, yeast and mold, they offer excellent heat stability, ...

Optiphen™ MIT Plus preservative

Like the other classic preservataives offered by Ashland, Optiphen™ MIT Ultra preservative delivers efficient antimicrobial power to a wide vairety of personal care products.  Balanced and synergistic, it provides broad-spectrum protection and is compatible with many other cosmetic ingredients.  Approved for use in most countries, Optiphen MIT Ultra and other classic preservatives, are effective at low doeses and can be used to bo...

Optiphen™ MIT Ultra preservative

Advantage™ LC-E polymer is available in the EU only. Advantage LC-E polymer is one of the many exceptional products that Ashland offers as part of its hair styling product line.  It offers the following benefits: Strong, durable hold Stiff feel with good flexibility Superior high humidity retention at low solids level Excellent shine High propellant tolerance No neutralization required Applications: Aerosol hairsprays Non-aerosol hairspra...

Advantage™ LC-E polymer

Tried and true, Ashland's classic preservatives deliver efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and baosting broad-spectrum protection, Ashland's Classic Preservatives - including LiquaGard™ S-1 preservative - are compatible with many other cosmetic ingredients. Approved for use in most countries, these preservatives are effective at low doses and can be used to bolster other preserva...

LiquaGard™ S-1 preservative | Rokonsal™ S-1 preservative

Diols can influence the overall microbial stability due to their water binding properties. They are widely used in skin care, hair care, wet wipes, toiletries and color cosmetics. With their moisturizing and solubilizing properties, they are considered to be multifunctional. Their neutral smell and wide pH tolerance makes them suitable for many applications. In emulsions the Diols should be added at the post-emulsification stage, to enhance their...

Optiphen™ OD preservative booster

Available in EMEA this tried and true, classic preservative delivers efficient anitmicrobial power to a wide variety of personal care products.  Offering balanced, synergistic, and broad-spectrum protection, LiquaPar ME preservative is compaticle with many other cosmetic ingredients. Approve for use in most countries, ahland classic preseratives, including LiquaPar ME preservative is effective at low doses and can also be used to bolster oth...

LiquaPar™ ME preservative

Advantage™ LC-A is a terpolymer with film-forming properties.  It can be used in hair styling products such as hairsprays, mousses, and hair styling creams and gels. Advantage LC-A polymer offers the following features and benefits: Strong, durable hold Stiff feel with good flexibility Superior high humidity curl retention at low solids level Excellent shine High propellant tolerance No neutralization required Applications: Aerosol hairsp...

Advantage™ LC-A polymer

As a classic preservative, LiquaPar™ Optima preservative, is both tried and true offering efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, LiquaPar Optima preservative is compatible with many other cosmetic ingredients. Approved for use in most countries, this classic preservative is effective at low doses and can also be used to bolster other preservati...

LiquaPar™ Optima preservative

As a classic preservative, LiquaPar Oil preservative, is both tried and true offering efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, LiquaPar Oil preservative is compatible with many other cosmetic ingredients. Approved for use in most countries, this classic preservative is effective at low doses and can also be used to bolster other preservatives.

LiquPar™ Oil preservative

As a classic preservative, LiquaPar™ PE preservative, is both tried and true offering efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, LiquaPar PE preservative is compatible with many other cosmetic ingredients. Approved for use in most countries, this classic preservative is effective at low doses and can also be used to bolster other preservatives. &nb...

LiquaPar™ PE preservative

LiquaPar™ PN preservative is sold as Rokonsal™ PB-4 preservative in EMEA.  This classic preservative delivers efficient antimicrobial power to a wide variety of personal care products.  Balanced, synergistic and boasting broad-spectrum protection, LiquaPar PN preservative is compatible with many other cosmetic ingredients.  Approved for use in most countries, this classic preservative is effective at low doses and can a...

LiquaPar™ PN preservative | Rokonsal™ PB-4 preservative

Available in EMEA, Rokonsal™ J preservative is just one of the classic preservatives offered by Ashland.  This tried and true preservative delivers efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, Rokonsal J preservative is compatible with many other cosmetic ingredients.  Approved for use in most countries, and available for sale in EMEA, this prese...

Rokonsal™ J preservative

Available in EMEA, Rokonsal™ KS-4 preservative is just one of the classic preservatives available from Ashland.  This tried and true classic preservative delivers efficient antimicrobial power to a wide variety of personal care products.  Balance, synergistic and boasting broad-spectrum protection, Rokonsal KS-4 preservative, approve for use in most countries and is available for sale in EMEA, is effective at low doses and can be ...

Rokonsal™ KS-4 preservative

Availailble in EMEA, Rokonsal™ LJ-1 preservative is one of the classic preservatives offered by Ashland.  This tried and true classic delivers efficient antimicrobial power to a wide variety of personal care products.  Balanced, synergistic and boasting broad-spectrum protection, Rokonsal LJ-1 is compatible with many other cosmetic ingredients.  It's sold in EMEA and approved for use in most countries, Rokonsal LJ-1 preservat...

Rokonsal™ LJ-1 preservative

Tried and true, Ashland's classic preservatives deliver efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, Rokonsal™ SE-2 preservative, like other classic preservatives from Ashland, is compatible with many other cosmetic ingredients. Approved for use in most countries, Ashland's family of classic preservatives are effective at low doses and can be used to...

Rokonsal™ SE-2 preservative

As a classic preservative, LiquaPar Oil preservative, is both tried and true offering efficient antimicrobial power to a wide variety of personal care products. Balanced, synergistic and boasting broad-spectrum protection, LiquaPar Oil preservative is compatible with many other cosmetic ingredients. Approved for use in most countries, this classic preservative is effective at low doses and can also be used to bolster other preservatives.

LiquaPar™ Oil preservative

Procataline™ biofunctional is a pea extract designed to help hair combat the effects of oxidative stress. This patent-pending technology may help hair defense, as demonstrated by in vitro and ex vivo studies, by helping maintain the level of antioxidant protein expression in the hair follicles. In addition, it may assist the scalp to limit hair cell death in stress conditions and may aid in the preservation of hair color. It therefore results in ...

Procataline™ biofunctional

Gantrez™ polymers (A-425, ES-225, ES-335, ES-425, ES-435, SP-215) are a series of copolymers of monoalkyl esters of poly (methyl vinyl ether/maleic acid) with varying ester groups, supplied as clear, viscous solutions. The Gantrez polymers form tough, clear glossy films. Films exhibit tack-free adhesion, have excellent substantivity, and moisture resistance.   Film properties and solubility can be modified by the type and degree of neu...

Gantrez™ polymers

Styleze™ CC-10 polymer, a copolymer of vinylpyrrolidone and dimethylaminopropyl methacrylamide, is a unique, patented polymer that delivers excellent hold and conditioning benefits to hair. Styleze CC-10 polymer imparts long-lasting hold and improved stiffness, even in high humidity conditions and at low use levels. Its pseudocationic nature makes it substantive to hair, providing conditioning and bodying effects as well as delivering improv...

Styleze™ CC-10 polymer

Styleze™ W polymers are random terpolymers of vinyl pyrrolidone, dimethylaminopropyl methacrylamide and methacryloylaminopropyl lauryl dimethyl ammonium chloride. These film-forming polymers promote and stabilize foam through their ability to reduce surface tension, have excellent adhesion to high energy substrates and form flexible, elastic, low-tack and heat-resistant films. Additional solution viscosity improvements can be achieved by th...

Styleze™ W polymers

Styleze™ XT3 polymer effectively controls unruly hair and maintains desired hair shape over multiple washes. Long-lasting anti-frizz effect reduces the effort and time taken to style hair. Along with providing brilliant shine, the polymer also protects against heat styling damage. This patent-pending technology offers such semi-permanent style benefits on a range of hair types, enhancing the hair’s natural texture while maintaining the integrity ...

Styleze™ XT3 polymer

N-Hance™ cationic guars are cationic polymers that provide the dual benefits of conditioning and thickening. The cationic charge makes the product substantive to anionic surfaces such as skin and hair. Many of the products in the N-Hance cationic guar product line have a high molecular weight, water-soluble backbone and are effective viscosifiers in aqueous solutions and surfactant-based systems.

N-Hance™ cationic guar

Klucel™ hydroxypropylcellulose (HPC) is a nonionic water-soluble cellulose ether with a remarkable combination of properties. It combines organic solvent solubility, thermoplasticity and surface activity with the aqueous thickening and stabilizing properties characteristic of other water-soluble cellulose polymers available from Ashland. Klucel HPC films are flexible without plasticizers and non-tacky at high humidity.

Klucel™ hydroxy-propylcellulose

RapiThix™ polymers are rheology modifiers especially designed for use in cold-mix processes. These products are easy to use, shear-tolerant, shear-thinning and effective at low use levels. The performance characteristics and benefits of the polymers allow formulators to develop a range of efficacious and appealing personal care products.

RapiThix™ polymers

ProLipid™ 161 lamellar gel is a structurizing ingredient composed of vegetal-based amphiphilic compounds that enhances formulation texture and stability. The cetearyl and behenyl alcohols function as an emulsion stabilizer, binder, viscosity-increasing agent and opacifying agent. The hydroxyethyl cetearamidopropyldimonium chloride is the quaternary compound providing antistatic properties and super-conditioning benefits. ProLipid 161 lamell...

ProLipid™ 161 lamellar gel

Protectagen™ biofunctional is a rice extractthat is associated with stem cell markers ex vivo, suggesting that it may help maintain stem cells in their niche environment and help the hair to preserve hair growth capital. Preservative system: sodium benzoate, potassium sorbate. Recommended use level: 0.5% - 1%

Protectagen™ biofunctional

X-Tend™ 226 ester provides a high solubilizing capacity for solid organic sunscreen materials such as oxybenzone and avobenzone. In addition, it increases the critical wavelength and the UVA/UVB ratio of some formulations. Ideal for sunscreens and daily wear products, this light ester offers excellent skin feel and can counteract the oily feel of some UV filters to improve the overall aesthetics of skin care and sun care formulas.

X-Tend™ 226 ester

Mermaid fantasy, fiery Ombre, silver fox or Goldilocks, Ashland’s ChromoHance™ 113 patented polymer keeps rainbows of hair color in picture perfect condition for up to eight weeks between salon visits. Used in shampoos and conditioners, ChromoHance™ shields color-treated hair from surfactant stripping by forming a hydrophobic surface on each strand, reducing water absorption during washing and slowing the fading process. ChromoHance™ 113 polymer ...

ChromoHance™ 113 polymer

Everyone wants to have strong, healthy manageable hair but the effects of modern living can take their toll. Factors such as aging, increased use of modern appliances such as hot irons and blow-dryers, and the universal trend of coloring hair, all can contribute to damage and weakness to hair fibers. As such, the hair-strengthening market is growing rapidly as science seeks answers to combatting hair weakening, thinning and breaking. Historically...

FiberHance™ bm solution

Addressing the growing consumer demand for multifunctional and sustainable ingredients, this unique aromatic for the personal care and cosmetics industry also contributes to the preservation of end use products delivering multifunctional benefits including broad anti-microbial protection. Based on naturally derived hops extract and the nature identical Phenylpropanol, it adds a gentle flowery-to-spicy fragrance to to the end use formulation. Cona...

Conarom™ B aromatic

Optiphen™ 200 is a colorless to light yellow aqueous solution that contains the antimicrobial active phenoxyethanol. An additional booster increases the broad spectrum activity against micro-organisms. It can be used in a variety of cosmetic formulations. The excellent pH compatibility allows use in acidic and slightly alkaline formulations. It is applicable for use in a variety of rinse off personal care preparations such as shampoos and c...

Optiphen™ 200 preservative

Optiphen™ 300 is a colorless to light yellow aqueous solution that contains the antimicrobial active phenoxyethanol. An additional booster increases the broad spectrum activity against micro-organisms. It can be used in a variety of cosmetic formulations. The excellent pH compatibility allows use in acidic and slightly alkaline formulations. It is applicable for use in a variety of rinse off personal care preparations such as shampoos and c...

Optiphen™ 300 preservative

Diols can influence the overall microbial stability due to their water binding properties. They are widely used in skin care, hair care, wet wipes, toiletries and color cosmetics. With their moisturizing and solubilizing properties, they are considered to be multifunctional. Their neutral smell and wide pH tolerance makes them suitable for many applications. In emulsions the Diols should be added at the post-emulsification stage, to enhance their...

Optiphen™ HD preservative booster

Ashland’s Optiphen P platform is the next generation technology platform without alcoholic antimicrobials, based on an optimized delivery system which serves to ostensibly maximize preservative efficacy without interfering or destabilizing cosmetic formulations. All of the preservative products offered within the Optiphen P platform address today’s demands for cost-efficient preservatives that follow natural ingredient trends. Optiphe...

Optiphen™ DLP preservative

Ashland’s Optiphen P platform is the next generation technology platform without alcoholic antimicrobials, based on an optimized delivery system which serves to ostensibly maximize preservative efficacy without interfering or destabilizing cosmetic formulations. All of the preservative products offered within the Optiphen P platform address today’s demands for cost-efficient preservatives that follow natural ingredient trends. Optiphe...

Optiphen™ DP preservative

Gantrez™ ester polymers are multifunctional fixative and styling polymers designed for spray styling, specifically hairsprays. gantrez enables the stylist or consumer to create artistic hair styles, special effects with curling/flat irons, lift and spray volume, and sculpted styled hair. Gantrez™ ester polymers are monoalkyl esters of poly (methyl vinyl ether/maleic anhydride). The polymethyl vinyl ether is a flexible film former whil...

Gantrez™ ES polymer series

create extreme styles with a resistant hold AquaStyle 300N is a multifunctional fixative and styling polymer and the ideal solution to create extreme styles with durable hold. It has a new process to deliver a low odor alternative... the perfect fit for fragrance sensitive formulations. Key Features enhanced performance to create extreme styling effects helps to protect against pollution excellent high humidity curl retention stiff but flexible...

AquaStyle™ 300N styling polymer

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