advantage™ revive polymer

chemistry: PVP polymers and VP derivatives

INCI/chemical name: PVP

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Ashland’s patent-pending Advantage™ Revive is a powder products and dry shampoo absorbant based on a unique PVP chemistry. It delivers superior cleaning, improved sebum removal, and less visible residue while leaving hair visibly cleaner, more manageable and lustrous. Advantage™ Revive maintains a level of shine and color that is nearly at parity to freshly washed hair, where starch-based formulas mute the vibrancy of hair and reduce its overall level of shine and color by 80%. Advantage™ Revive polymer is formulation flexible, up to 50% lower than that of usual dosage levels and can be used in a variety of formats such as alcoholic and hydroalcoholic aerosol sprays, mousses, pastes and powders.

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features and benefits
  • delivers superior cleaning
  • oil/sebum absorption
  • leaves visibly less to no residue
  • provides cleaner looking and feeling hair
  • preserves hair color vibrancy
  • improves manageability

  • dry shampoos
  • aerosol sprays
  • non-aerposol sprays
  • mousses
  • pastes
  • texturizers

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For country-specific details, please contact your local sales representative.
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sustainability features

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