Health and wellness, along with natural and organic foods and products, are just a few of the growing consumer trends changing the face of today's personal care market. Current market trends, including simplification and the need for multiple benefits in a single product, present new challenges for Ashland's team of solvers. We look at the formulation architecture to create more alluring textures, incorporate UV filters into hair care products, face creams, cosmetics and moisturizers, and harness the power of nature to find new biofunctional ingredients that can help fight the signs of aging and the negative effects of pollution can have on hair and skin. We're researching and acquiring new cutting edge technologies, such as Zeta Fraction, to capture concentrated benefits from plants, sustainably.  Our research and development teams want to work with you on solutions and products that make the world a more beautiful place. With Ashland ingredients inside, health and beauty products can be more effective, easier to use and more convenient for consumers.

See our our new natural, nature-derived and biodegradable product launches from in-cosmetics Global 2022
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