styleze™ es-dura ingredient

INCI: Guar Hydroxypropyltrimonium Chloride

Styleze™ es-dura ingredient is the latest plant-based ecostyler innovation from Ashland, for leading edge styling performance and sustainability. This novel ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver outstanding all-weather style durability. It was developed to give a uniquely strong sustainability profile offering naturally-derived, biodegradable, vegan and clean INCI claims in hair styling, conditioner and treatment formulations. 

key applications benefits:

  • enhanced curl definition and durability
  • outstanding all weather performance
  • prevents flyaways and frizz
  • natural movement and feel

sustainability highlights:

  • nature-derived (over 87% natural origin content according to ISO 16128-2:2017)
  • inherently biodegradable
  • non-GMO
  • vegan suitable
  • clean INCI
  • globally compliant INCI with China compliance
  • GMO-free
  • Halal

Styleze™ es-dura is versatile in application, giving you the freedom to create both modern and traditional styling products which deliver naturally flawless styles and curl definition, without weighing down the hair.

Find out more and discover market ready formulations at iSolve.

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sustainability features

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sustainability descriptor page >
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