styleze™ es-dura ingredient

chemistry: guar and guar derivatives

INCI/chemical name: Guar Hydroxypropyltrimonium Chloride

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  • overview
  • literature & videos
  • formulations
  • regulatory/compliance

Styleze™ es-dura ingredient is the latest plant-based ecostyler innovation from Ashland, for leading edge styling performance and sustainability. This novel ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver outstanding all-weather style durability. It was developed to give a uniquely strong sustainability profile offering naturally-derived, biodegradable, vegan and clean INCI claims in hair styling, conditioner and treatment formulations.

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features and benefits

key applications benefits:

  • enhanced curl definition and durability
  • outstanding all weather performance
  • prevents flyaways and frizz
  • natural movement and feel

sustainability highlights:

  • nature-derived (over 84% natural origin content according to ISO 16128-2:2017)
  • inherently biodegradable
  • non-GMO
  • vegan suitable
  • clean INCI
  • globally compliant INCI with China compliance
  • GMO-free
  • Halal

  • aerosol mousses
  • creams and lotions
  • gels
  • waxes
  • treatments
  • conditioners with styling benefits

region currently available

For country-specific details, please contact your local sales representative.
Asia Pacific / China / Europe Middle East & Africa / Latin America / North America

additional content coming soon

Styleze™ es-dura is versatile in application, giving you the freedom to create both modern and traditional styling products which deliver naturally flawless styles and curl definition, without weighing down the hair.

Find out more and discover market ready formulations at iSolve.



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sustainability features

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PHC21 sust graphics halal.jpg
sustainability descriptor page >
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