Henkel recognizes Ashland with two awards

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Henkel Consumer Brands recognized Ashland with two personal care supplier awards including the best innovation contributor award for hair care and runner-up in the sustainability category.

Ashland solvers gathered with the representatives from more than 30 major suppliers as Henkel announced winners of their supplier awards during the 2024 American Cleaning Institute (ACI) Annual Meeting and Industry Convention, Jan. 29, – Feb. 2, 2024, in Orlando, Florida. 

Ashland Fiberhance™ bm solution was recognized as the best innovation contributor award for hair care. It was noted as the benchmark in hair strengthening, evolving from glucose-based chemistry. The ingredient has a unique multifaceted mode of action, that penetrates deep into the cortex to create new hydrogen and ionic bonds to support damaged internal keratin structure and restore strength and manageability to the hair. Henkel recognized Ashland’s excellent support in developing a plant-based bonding repair technology enabling Henkel to launch their next generation of hair care products with unseen performance. This innovation helps drive Henkel’s leading position in the hair repair category and supports their commitment to deliver sustainable consumer centric solutions.

Ashland Styleze™ es-dura ingredient was recognized as runner-up in the sustainability category. This ingredient is the latest plant-based ecostyler innovation from Ashland, for leading edge styling performance and sustainability. The novel ingredient draws on Ashland’s expertise in guar-based polysaccharides to deliver outstanding all-weather style durability for hair. It was developed to give a uniquely strong sustainability profile offering naturally derived, biodegradable, vegan and clean INCI claims in hair styling, conditioner and treatment formulations.

“Fiberhance™ bm solution and styleze™ es-dura ingredient, are two plant-based innovations from Ashland that combine high performance and unique consumer experiences in hair care,” said Joël Prouff, general manager, personal care, Ashland Europe. “It is a great honor to receive these two awards from Henkel, a leader in hair care solutions.”




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