Ashland (NYSE: ASH) is a global, consumer market-focused additives and specialty ingredients company that is responsibly solving for a better world. Through science and a conscious and proactive mindset for sustainability, we serve customers in pharmaceutical, personal care, architectural coatings, construction, energy, food, beverage, and nutraceuticals.
At Ashland, we are approximately 3,800* passionate, tenacious solvers who thrive on developing practical, innovative, and elegant solutions to complex problems for customers in more than 100 countries.
Our purpose is to responsibly solve for a better world, and we do this by providing creative innovations through science.
Global megatrends shape our growth agenda. Technology and ESG-enablement drive us to exceed customers’ increasing aspirations for sustainable ingredients enabling them to meet their environmental goals. More than 80 percent of our portfolio is natural, nature-derived, inherently biodegradable under OECD methods or sustainable in-use. We have a strong innovation culture and capabilities and executing our innovation goals is critical to our success.
our compelling truth
At the core of our brand promise is a compelling truth based on a deep study of who we really are, and what we can do like no other company.
The drive to find ingenuous solutions in applied chemistry is our DNA. Our brand isn’t about how we look, what we say, or even what we make. The Ashland brand is our promise to our stakeholders.
It is what we stand for and as we go to market around the world, we are essentially making a promise about what it will be like to work with us, and what we can accomplish together.
what do we promise?
We are passionate, tenacious solvers who thrive on developing practical, innovative, and elegant solutions to complex problems in applied chemistry, always pushing the boundaries of what’s possible, and advancing the competitiveness of our customers across diverse industries.
how do we solve?
We solve through a collaborative customer-centric approach. By always being curious and questioning, we maximize our ability to create and apply specialized chemistry in ways that enable our customers to amplify the efficacy, refine the usability, add to the allure, ensure the integrity, and improve the profitability of their products and applications.
Every time we use our Ashland Signature, we endorse our promise to our stakeholders. Our symbol is an embodiment of our passionate, tenacious and solving character in which the “molecules” reinforce our ability to rethink and remake chemistry. Inspired by the mathematical symbol for “therefore” our symbol’s “tilt” says that we are always in motion- always solving™. The harmonious blue, green teal and warm grey colors in our signature set a distinctive tone and connote earth, sky and water – giving a nod to our more sustainable future.