personal care innovations

responsible innovators, creating sustainable solutions and technologies to support customers’ brands differentiation and growth in a constantly changing world

transformed vegetable oils platform innovations

As a vital innovation platform for personal care, transformed vegetable oils (TVOs) is in every way a significant success. When you add this platform’s ability to leap industries, something even more important comes to light- carrying an equal amount of transformational impact in personal care, coatings, pharma and crop care. This four-in-one multifunctional platform sets the standard for dynamic, next generation technology platforms. 
A dispersant, film former, binder and delivery system, this platform is a true disruptor for our customers adding value across personal care including oral care for mouthwashes and toothpaste (gantrez™ soja delivery system), skin care for hand and body washes (softhance™ mr conditioning agent) and skin/ sun care and color cosmetics (antaron™ soja glyceride). 

products derived from the TVO platform:


other innovations

natural, nature derived new product launches

sustainable rheology modifiers based on renewable sources



biodegradable conditioning polymers

functionalized natural feedstock enabling multiple end uses

Below are the products developed to solve customers most complex problems using the Ashland innovation and technology expertise. 

other product innovations:

bus feat product -captivates2.jpg


 back to research & development home page>


innovations platforms overview video



new lab

related central r&d technology

related innovation platforms

related products