Home, Industrial and Institutional

sparkling solutions for home care

Did you know Ashland is a leading supplier of commercial technologies that solve some of the most complex formulation challenges in laundry, dishwashing and hard surface cleaning applications? These technologies address an ongoing need to improve soil removal from various substrates and hold it in suspension, as well as emerging needs such as lending protective properties to clothes, surfaces and dishes. Ashland’s recent formulation solutions include:

solutions in laundry care

  • improved product sustainability profiles with efficient cold-water cleaning
  • improved color protection of clothes during cleaning
  • anti-redeposition of soil for better cleaning
  • encapsulation of ingredients in formulation such as fragrances and actives
  • rheology modification of liquid laundry care products for improved consumer experience

solutions in dishwashing

  • superior auto dish cleaning performance without phosphates
  • improved mineral scale prevention to reduce spotting
  • more effective disintegration of tablets and solids
  • encapsulation of ingredients for actives delivery or visual cues
  • reduced surfactant level resulting milder and affordable hand dish wash solutions
  • improved foam and cleansing properties
  • rheology modifiers for dish care

solutions in hard surface cleaning

  • improved wetting on ceramic, wood, steel and glass surfaces
  • soil release technologies to prevent permanent soiling on surfaces
  • comprehensive rheology modifier portfolio for a wide range of formulations
  • improved foam and rheology

solutions in hand sanitizers

  • thickening at low pH
  • stable viscosity in presence of electrolytes
  • broad ingredient compatibility due to non-ionic nature
  • creamy, dense, stable foam
  • enhanced sensory


Home, industrial and institutional products are listed below, use the filters to find the products that meet your specific needs.

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Antara™ (polectron™) 430 polymer is a highly effective opacifier. Antara™ (polectron™) 430 polymer is a white, thermoplastic, 38-41 percent solids, latex produced as a graft, emulsion copolymer of 30 percent polyvinylpyrrolidone and 70 percent styrene. With a glass transition temperature of approximately 100°C, it forms transparent, thermoplastic films that readily adhere to glass, plastics and metals. Antara™ (p...

Antara™ 430 Polectron™ 430 polymer

BLO butyrolactone solvent, also known as gamma-Butyrolactone, is a polar solvent for ionic substrates and functions as an acid donor in aqueous media at elevated temperatures. Although BLO solvent is stable under a wide range of conditions, at elevated temperatures and in the presence of appropriate reagents, it serves as an intermediate in a variety of useful syntheses such as: Precursor to 2-pyrrolidone and the extensive family of alkyl pyrrol...

BLO™ gamma butyrolactone

Chromabond™ S-100 polymer is a premium dye-transfer inhibiton polymer.  It inhibits dye transfer from one garment to another during the laundry process. Chromabond S-100 polymer is a vinyl pyridine-based polymer that contains betaine functionality that is compatible with anionic detergent ingredients. The polymer demonstrates superior complexing of fugitive dyes at cost-effective levels. Home Care Features and Benefits: functions...

Chromabond™ S-100 polymer

The Disintex™ disintegrants series – Disintex 75 and 200 disintegrants – provide tablet disintegration.  Disintex disintegrants rapidly absorb water on contact to swell and create internal stress points that will break up tablets. home care features and benefits swells with high hydrostatic pressure for rapid tablet break-up provides rapid dispersion of tablets with low residues after rinsing offers low tablet friability ...

Disintex™ disintegrants

EasySperse™ polymers are effective dispersants of hydrophobic actives. EasySperse polymer is based on a copolymer of the monobutyl/ethyl ester of poly (methyl vinyl ether/maleic acid) partially neutralized with sodium hydroxide. The material is supplied as a 25 percent aqueous solution and is an excellent film-former. EasySperse P-20 polymer is a spray-dried, optimized composite polyvinyl pyrrolidone (PVP) and methyl vinyl ether/maleic acid...

EasySperse™ polymers

Easy-Wet™ 20 wetting agent is a proprietary super-wetting agent based on N-Octyl-2-Pyrrolidone in a convenient-to-use liquid form. Easy-Wet 20 wetting agent is a cost-effective, premium wetter/surfactant suitable for household, industrial and institutional cleaning, textiles, pigments, agricultural and other industrial applications where superior wetting and spreading performance is required. home care features and benefits is a powerful w...

Easy-Wet™ 20 wetting agent

MicroBeads encapsulates are produced with JetCutter Technology, using rotating cutting wires to create hydrogel beads from a continuous jet of viscous fluid. The resulting droplets are transformed into solidified beads through immersion in a bath of hardening solution. This produces a uniform bead matrix that can contain high levels of encapsulated material. Naturally-derived materials such as chitosan, alginate and carrageenan can be used as the...

MicroBeads™ encapsulates

MicroCapsules encapsulates are produced via complex coacervation, using naturally-derived gelatin and acacia (gum arabic) as the principal wall materials – from 15μm to 2,000 μm in diameter. Visible MicroCapsules encapsulates have a minimum diameter of 500 μm and can be used in otherwise clear or homogeneously opaque carriers to provide a striking visual impact, while delivering actives or other ingredients with beneficial properti...

Microcapsules™ encapsulates

Jaypol™ AT4 polymer acts as thickeners of aqueous systems. Jaypol AT4 polymer is recommended for alkaline pH applications.  The polymer form aggregate networks that structure water, effectively modifying its appearance and flow. Raising viscosity with Jaypol polymer will help improve a formulation’s aesthetics, stabilize emulsions and dispersion, or improve product handling. Home Care Features and Benefits thickens aqueous clean...

Jaypol™ AT4 polymer

M-Pyrol solvent is an excellent polymer solvent, paint and photoresist stripper, paint coalescent, industrial cleaner, and extraction solvent. Its N-Methyl 2 pyrrolidone structure is extremely resistant to hydrolysis from pH 2-10, even at elevated temperatures.

M-Pyrol™ solvent

Surfadone™ wetting agents provide excellent wetting and cleaning performance on a wide range of substrates. Surfadone wetting agent is a low foaming surfactant, wetting agent and soil dispersant.  It interacts synergistically when added to anionic and nonionic cleaning formulations to boost Surfadone™ wetting agents offers the following features and benefits: creates a surface tension reduction at low levels for powerful wetting...

Surfadone™ wetting agent

Sorez™ HS 205 polymer delivers benefits to hard surface cleaners.  Sorez HS 205 polymers forms a water-soluble film on most surfaces that reduces the ability of soil to stick enabling easier cleaning.  It’s film forming characteristic hydrophilizes surfaces making it easier for detergents to wet and spread.  In addition, the polymer film helps enhance the appearance of freshly cleaned surfaces.  home care features ...

Sorez™ HS 205 polymer

Captivates™ A encapsulates are made using a unique fragrance encapsulation process that delivers unsurpassed performance in many home care applications. Alternative fragrance encapsulation processes often use melamine/formaldehyde or urea chemistry which possess a number of environmental and health hazards. The Captivates A encapsulation process does not use formaldehyde and urea. Captivates A uses an innovative encapsulation chemistry to p...

Captivates™ A fragrance encapsulates

Our Gantrez™ S polymer line of methyl vinyl ether and maleic acid copolymers are bioadhesives that function in wet environments. They serve as excellent film formers and mucosal adhesives. These polymers deliver and hold actives on mucus membranes. Available as a solution and powders, Gantrez S copolymers are the free acid of Gantrez AN polymers. These copolymers are water-soluble resulting in clear, tacky solutions whose rheology can be modified...

Gantrez™ S polymers

Sorez™ 100 polymer is a modified polyester copolymer that forms a thin film on fabric imparting soil release and anti-soil redeposition. home care features and benefits: provides soil release properties on cotton-blends and synthetic fabric adds anti-soil redeposition properties for synthetic and cotton-blends prevents deposition of oil-based soils on a range of fabrics is compatible with all surfactant types home care applications: laun...

Sorez™ 100 polymer

Rapifloc™ polymer is a high molecular weight polyacrylamide used as a flocculation aid. Rapifloc™ N-10008 polymer offers the following features and benefits: acts as a settling agent for dilutable hard surface cleaners gives excellent flocculation of particles and oils applications: concentrated all-purpose cleaners floor cleaners

Rapifloc™ N-10008 polymer

Polyvinylpyrrolidone is a hygroscopic, amorphous polymer supplied as a white, free-flowing powder or a clear aqueous solution. Available in several molecular weight grades, they are characterized by K-value, and used in a great variety of applications. Polyvinylpyrrolidone can be plasticized with water and most common organic plasticizers. It is considered to be physiologically inert:  Applications take advantage of one or more properties i...

PVP K Series

Stabileze™ QM polymer, a poly(methyl vinyl ether/maleic anhydride decadiene) crosspolymer, is a pseudoplastic rheology modifier that yields clear, aqueous gels that are shear thinning.  The resulting gels have good shear, temperature and UV-A radiation stability. home care features and benefits: forms water-clear gels for strong visual impact is shear thinning for pumping, pouring and spraying offers high yield value for suspension em...

Stabileze™ QM polymer

Benecel™ methylcellulose (MC) and its derivatives are made by reacting alkali-cellulose with methyl chloride (resulting in methylcellulose, MC) or propylene oxide (resulting in hydroxypropylmethylcellulose, HPMC) under rigidly controlled conditions. home care features and benefits: boosts foam in dilutable surfactant systems enhances foam and foam stability of formulation increases formulation rheology of detergent concentrates with a visc...

Benecel™ methylcellulose and hydroxypropylmethylcellulose

Aqualon™ and Blanose™ MC are anionic, water-soluble polymers. CMC is made by reacting alkali cellulose with sodium monochloroacetate under rigidly controlled conditions. The resultant polymer is purified and dried.  Purified CMC for personal care and cosmetic applications is typically sold at 99.5 percent minimum purity.  Physical and solution properties of CMC can be varied through manipulation of degree of substitutio...

Aqualon™ and Blanose™ carboxymethylcellulose (CMC)

Klucel™ hydroxypropylcellulose (HPC) is a nonionic water-soluble cellulose ether with a remarkable combination of properties. It combines organic solvent solubility, thermoplasticity and surface activity with the aqueous thickening and stabilizing properties characteristic of other water-soluble cellulose polymers available from Ashland. Klucel™ HPC films are flexible without plasticizers and non-tacky at high humidity.

Klucel™ hydroxypropylcellulose

Nature-derived, efficient thickening Nature-derived from sustainably sourced cellulose, Natrosol™ hec products are water-soluble, non-ionic polymers that can be used in a variety of personal and home care applications. These efficient thickeners perform across a wide pH range and demonstrate high salt tolerance and broad surfactant compatibility, enabling clear formulations. The wood pulp used in our cellulose products is sourced from ...

Natrosol™ hydroxyethylcellulose

With multiple encapsulation technology capabilities, Ashland develops custom encapsulates tailored to meet the needs of your formulation. captivates™ hc encapsulates Captivates™ hc encapsulates are a series of small particles, in sizes ranging from 250 µm to 3,000 µm, that contain an active ingredient, or core material, surrounded by a shell produced using a complex coacervation process.  Capsule wall thickn...

Captivates™ encapsulates


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