Home, Industrial and Institutional

Sparkling solutions for home care

Did you know Ashland is a leading supplier of commercial technologies that solve some of the most complex formulation challenges in laundry, dishwashing and hard surface cleaning applications? These technologies address an ongoing need to improve soil removal from various substrates and hold it in suspension, as well as emerging needs such as lending protective properties to clothes, surfaces and dishes. Ashland’s recent formulation solutions include:

Solutions in laundry care

  • improved product sustainability profiles with efficient cold-water cleaning
  • improved color protection of clothes during cleaning
  • anti-redeposition of soil for better cleaning
  • encapsulation of ingredients in formulation such as fragrances and actives
  • rheology modification of liquid laundry care products for improved consumer experience

Solutions in dishwashing

  • superior auto dish cleaning performance without phosphates
  • improved mineral scale prevention to reduce spotting
  • more effective disintegration of tablets and solids
  • encapsulation of ingredients for actives delivery or visual cues
  • reduced surfactant level resulting milder and affordable hand dish wash solutions
  • improved foam and cleansing properties
  • rheology modifiers for dish care

Solutions in hard surface cleaning

  • improved wetting on ceramic, wood, steel and glass surfaces
  • soil release technologies to prevent permanent soiling on surfaces
  • comprehensive rheology modifier portfolio for a wide range of formulations
  • improved foam and rheology

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Antara™ (Polectron) 430 polymer is a highly effective opacifier. Antara™ (Polectron) 430 polymer is a white, thermoplastic, 38-41 percent solids, latex produced as a graft, emulsion copolymer of 30 percent polyvinylpyrrolidone and 70 percent styrene. With a glass transition temperature of approximately 100°C, it forms transparent, thermoplastic films that readily adhere to glass, plastics and metals. Antara (Polectron) 430 polymer...

Antara™ 430 Polectron™ 430 polymer

BLO butyrolactone solvent, also known as gamma-Butyrolactone, is a polar solvent for ionic substrates and functions as an acid donor in aqueous media at elevated temperatures. Although BLO solvent is stable under a wide range of conditions, at elevated temperatures and in the presence of appropriate reagents, it serves as an intermediate in a variety of useful syntheses such as: Precursor to 2-pyrrolidone and the extensive family of alkyl pyrrol...

BLO™ gamma butyrolactone

Chromabond™ S-100 polymer is a premium dye-transfer inhibiton polymer.  It inhibits dye transfer from one garment to another during the laundry process. Chromabond S-100 polymer is a vinyl pyridine-based polymer that contains betaine functionality that is compatible with anionic detergent ingredients. The polymer demonstrates superior complexing of fugitive dyes at cost-effective levels. Home Care Features and Benefits: functions...

Chromabond™ S-100 polymer

The Disintex™ disintegrants series – Disintex 75 and 200 disintegrants – provide tablet disintegration.  Disintex disintegrants rapidly absorb water on contact to swell and create internal stress points that will break up tablets. Home Care Features and Benefits swells with high hydrostatic pressure for rapid tablet break-up provides rapid dispersion of tablets with low residues after rinsing offers low tablet friability ...

Disintex™ disintegrants

EasySperse™ polymers are effective dispersants of hydrophobic actives. EasySperse polymer is based on a copolymer of the monobutyl/ethyl ester of poly (methyl vinyl ether/maleic acid) partially neutralized with sodium hydroxide. The material is supplied as a 25 percent aqueous solution and is an excellent film-former. EasySperse P-20 polymer is a spray-dried, optimized composite polyvinyl pyrrolidone (PVP) and methyl vinyl ether/maleic acid...

EasySperse™ polymers

Easy-Wet™ 20 wetting agent is a proprietary super-wetting agent based on N-Octyl-2-Pyrrolidone in a convenient-to-use liquid form. Easy-Wet 20 wetting agent is a cost-effective, premium wetter/surfactant suitable for household, industrial and institutional cleaning, textiles, pigments, agricultural and other industrial applications where superior wetting and spreading performance is required. Home Care Features and Benefits is a powerful w...

Easy-Wet™ 20 wetting agent

Jaypol™ polymers are acrylic-based polymers that are grouped into two categories: dispersants and rheology modifiers.  The Jaypol polymers series of dispersants are designed to enhance primary and secondary detergency and inhibit scale deposition. They work by: protecting carboxylated surfactants, bleach systems, whitening agents, etc., from inactivation by polyvalent ions; protecting fabrics from redeposition and encrustation with ha...

Jaypol™ polymers

Surfadone™ wetting agents provide excellent performance in the field on a wide range of substrates. Offering synergistic interaction with anionic and non-ionic surfactants, they are fast-acting and low foaming. They can be especially suitable for difficult-to-wet situations.

Surfadone™ wetting agent

Sorez™ HS 205 polymer delivers benefits to hard surface cleaners.  Sorez HS 205 polymers forms a water-soluble film on most surfaces that reduces the ability of soil to stick enabling easier cleaning.  It’s film forming characteristic hydrophilizes surfaces making it easier for detergents to wet and spread.  In addition, the polymer film helps enhance the appearance of freshly cleaned surfaces.  Home Care Features and Ben...

Sorez™ HS 205 polymer

Captivates™ A encapsulates are made using a unique fragrance encapsulation process that delivers unsurpassed performance in many home care applications. Alternative fragrance encapsulation processes often use melamine/formaldehyde or urea chemistry which possess a number of environmental and health hazards. The Captivates A encapsulation process does not use formaldehyde and urea. Captivates A uses an innovative encapsulation chemistry to p...

Captivates™ A fragrance encapsulates

Sorez™ 100 polymer is a modified polyester copolymer that forms a thin film on fabric imparting soil release and anti-soil redeposition. Home Care Features and Benefits: provides soil release properties on cotton-blends and synthetic fabric adds anti-soil redeposition properties for synthetic and cotton-blends prevents deposition of oil-based soils on a range of fabrics is compatible with all surfactant types Home Care Applications: ...

Sorez™ 100 polymer

Polyvinylpyrrolidone is a hygroscopic, amorphous polymer supplied as a white, free-flowing powder or a clear aqueous solution. Available in several molecular weight grades, they are characterized by K-value, and used in a great variety of applications. Polyvinylpyrrolidone can be plasticized with water and most common organic plasticizers. It is considered to be physiologically inert:  Applications take advantage of one or more properties i...

PVP K Series

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