Home, Industrial and Institutional

Sparkling solutions for home care

Did you know Ashland is a leading supplier of commercial technologies that solve some of the most complex formulation challenges in laundry, dishwashing and hard surface cleaning applications? These technologies address an ongoing need to improve soil removal from various substrates and hold it in suspension, as well as emerging needs such as lending protective properties to clothes, surfaces and dishes. Ashland’s recent formulation solutions include:

Solutions in laundry care

  • improved product sustainability profiles with efficient cold-water cleaning
  • improved color protection of clothes during cleaning
  • anti-redeposition of soil for better cleaning
  • encapsulation of ingredients in formulation such as fragrances and actives
  • rheology modification of liquid laundry care products for improved consumer experience

Solutions in dishwashing

  • superior auto dish cleaning performance without phosphates
  • improved mineral scale prevention to reduce spotting
  • more effective disintegration of tablets and solids
  • encapsulation of ingredients for actives delivery or visual cues
  • reduced surfactant level resulting milder and affordable hand dish wash solutions
  • improved foam and cleansing properties
  • rheology modifiers for dish care

Solutions in hard surface cleaning

  • improved wetting on ceramic, wood, steel and glass surfaces
  • soil release technologies to prevent permanent soiling on surfaces
  • comprehensive rheology modifier portfolio for a wide range of formulations
  • improved foam and rheology

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Antara™ (Polectron) 430 polymer is a white, thermoplastic, 38-41 percent solids, latex produced as a graft, emulsion copolymer of 30 percent polyvinylpyrrolidone and 70 percent styrene in the presence of an anionic surfactant. The size distribution of the emulsion is such that 90 percent of the particles are less than 0.5 micron with a maximum 25°C viscosity of 750cps at pH 2.0-5.0. Antara (Polectron) 430 polymer is a highly effective opacifier. ...

Antara™ 430 Polectron™ 430 polymer

BLO butyrolactone solvent, also known as gamma-Butyrolactone, is a polar solvent for ionic substrates and functions as an acid donor in aqueous media at elevated temperatures. Although BLO solvent is stable under a wide range of conditions, at elevated temperatures and in the presence of appropriate reagents, it serves as an intermediate in a variety of useful syntheses such as: Precursor to 2-pyrrolidone and the extensive family of alkyl pyrrol...

BLO™ gamma butyrolactone

Chromabond™ S-100 polymer is a vinylpyridine-based polymer that contains betaine functionality. Chromabond S-100 polymer is a premium dye-transfer inhibitor developed and used in color-safe laundry detergents. The polymer demonstrates superior complexing of fugitive dyes at cost-effective levels under different temperatures and surfactant environments. Its chemical structure promotes dye complexation up to 60°C, while resisting interact...

Chromabond™ S-100 polymer

The Disintex™ disintegrants series – Disintex 75 and 200 disintegrants – are proprietary blends of polyvinyl polypyrrolidone (PVPP), cellulose and/or inert salts. They are used extensively as disintegrants in laundry and dishwashing detergent tablets, taking advantage of their high swell volumes. The cross-linked PVPP homopolymers are highly hydrophilic and will rapidly absorb water on contact to swell and create internal stress...

Disintex™ disintegrants

EasySperse™ polymers are effective dispersants of hydrophobic actives. EasySperse polymer is based on a copolymer of the monobutyl/ethyl ester of poly (methyl vinyl ether/maleic acid) partially neutralized with sodium hydroxide. The material is supplied as a 25 percent aqueous solution and is an excellent film-former. EasySperse P-20 polymer is a spray-dried, optimized composite polyvinyl pyrrolidone (PVP) and methyl vinyl ether/maleic acid...

EasySperse™ polymers

Easy-Wet™ 20 wetting agent is a proprietary super-wetting agent based on N-Octyl-2-Pyrrolidone in a convenient-to-use liquid form. Easy-Wet 20 wetting agent is a cost-effective, premium wetter/surfactant suitable for household, industrial and institutional cleaning, textiles, pigments, agricultural and other industrial applications where superior wetting and spreading performance is required.

Easy-Wet™ 20 wetting agent

Jaypol™ polymers are acrylic-based polymers that are grouped into two categories: dispersants and rheology modifiers.  The Jaypol polymers series of dispersants are designed to enhance primary and secondary detergency and inhibit scale deposition. They work by: protecting carboxylated surfactants, bleach systems, whitening agents, etc., from inactivation by polyvalent ions; protecting fabrics from redeposition and encrustation with ha...

Jaypol™ polymers

Surfadone™ wetting agents provide excellent performance in the field on a wide range of substrates. Offering synergistic interaction with anionic and non-ionic surfactants, they are fast-acting and low foaming. They can be especially suitable for difficult-to-wet situations.

Surfadone™ wetting agent

Sorez™ HS 205 polymer can help deliver four sought-after benefits in hard-surface cleaning products: soil release, soil repellency, anti-scale performance and hydrophilization. At the recommended use levels of 0.5 percent to 1.5 percent, Sorez HS 205 polymer is substantive to negatively charged surfaces, reducing the ability of the soil to stay in place and allows for easier cleaning. Sorez HS 205 polymer offers a water-sheeting effect, red...

Sorez™ HS 205 polymer

Captivates™ A encapsulates are made using a unique fragrance encapsulation process that delivers unsurpassed performance in many home care applications. Alternative fragrance encapsulation processes often use melamine/formaldehyde or urea chemistry which possess a number of environmental and health hazards. The Captivates A encapsulation process does not use formaldehyde and urea. Captivates A uses an innovative encapsulation chemistry to p...

Captivates™ A fragrance encapsulates

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