Architectural Paints

Color your world, easily

Everyone is busy these days and nobody wants to sit around and watch paint dry - dry enough for a second coat that is - and that includes the team at Ashland.  What if it didn't need a second coat?  And what If the first coat was easier to apply so it took less time?  We don't just ask the questions, we test and try until we find solutions to help you color your world.

Painting a home or even a room is a transformative experience. Paint adds allure to a stale living room. It brings a new sense of wonder to a child’s bedroom. It turns a dated, old house into a modern, comfortable home. Paint is powerful. And consumers turn to you to supply them with the ideal paint they need to do the job right, which is why performance and feel are absolutely critical. Ashland is continually advancing the way you’re able to formulate paint — making it easier, more efficient and cost-effective to provide solutions to an ever-changing market. Not only are we transforming the way formulators think about paint, we are transforming the painting experience itself. From the way your paint pours into a tray to the way the paint clings to a brush, and ultimately to the way it adheres to a surface, Ashland innovation can be felt in every instance — and seen for years to come.

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Advantage™ AM-series foam control agents help manufacturers minimize entrained air and resultant foam during the manufacture and application of paints and coatings. Advantage AM-series foam control agents help manufacturers minimize entrained air and resultant foam during the manufacture and application of paints and coatings. In addition, Advantage AV-series non-mineral oil based defoamers offer a “green” defoamer alternative. ...

Advantage™ foam control agents

Aquaflow™ nonionic synthetic associative thickeners are efficient thickeners for high-performance waterborne paints and coatings. These easy-to-handle liquids build rheology in paints and coatings through self-association and interaction with other ingredients.  Aquaflow rheology modifiers are based on hydrophobically-modified polyacetal-polyether (HM-PAPE) chemistry and are designed to function as a drop-in replacement for urethane-ty...

Aquaflow™ nonionic synthetic associative thickeners

Aquaflow™ XLS nonionic synthetic associative thickeners (NSATs) represent breakthrough, second-generation liquid rheology modifiers for water-based paints and coatings. XLS stands for "eXceptional Leveling and Sag resistance" and the breakthrough is hard-to-achieve balance of sag-resistance with the superior leveling of characteristic NSAT thickeners. In all waterborne latex paints, Aquaflow XLS offers painters a virtually drip-free applica...

Aquaflow™ XLS nonionic synthetic associative thickeners

Dextrol™ and Strodex™ phosphate ester surfactants improve gloss, color acceptance and water sensitivity in waterborne paint and coatings. They are superior wetting and dispersing agents for a variety of end uses. They help improve dispersion of pigments during processing and also serve to enhance surface wetting and reduce flash rusting. In addition to direct addition to waterborne paints and coatings formulations, they are also widel...

Dextrol™ and Strodex™ phosphate ester surfactants

Jaypol™ dispersants are low-viscosity functional components that improve the quality and processability of waterborne coatings. They have been designed to accommodate a broad range of pigments and fillers in coatings, as well as the conditions imposed by coating type and are particularly well-suited to the dispersion of inorganic pigments.

Jaypol™ acrylic based dispersing agent

Natrosol™ B hydroxyethylcellulose (HEC) delivers all the benefits of standard Natrosol HEC, but in addition, offers enzyme resistance (biostability). This best-in-class, bio-resistant HEC will maintain stability even in the presence of cellulose enzyme produced by microbial activity. Natrosol B HEC grades for paints and coatings applications are typically glyoxylated (R-treated) for ease of incorporation. In latex architectural paints, Natr...

Natrosol™ B hydroxyethylcellulose

Natrosol™ FPS fluidized polymer suspensions are solvent-free liquid versions of Natrosol hydroxyethylcellulose (HEC). Virtually all viscosity grades of Natrosol commonly used in paint and coatings, including Regular, B-types and Natrosol Plus, are also available in a fluidized (FPS) version. HEC polymer is pre-dispersed in a stabilized aqueous media, creating an easy-to-handle, pourable, pumpable liquid cellulosic thickener. Natrosol FPS ca...

Natrosol™ FPS fluidized polymer suspension

Natrosol™ Performax hydroxyethylcellulose (HEC) is a breakthrough paint-thickening technology. It comprises a range of hydroxyethylcellulose thickeners that delivers unprecedented process flexibility and quality control to paint manufacturers. The patented technology triggers rapid and complete dispersion in any water-based medium, even under low shear conditions. This allows manufacturers to add HEC in dry form at any point of the man...

Natrosol™ Performax hydroxyethylcellulose

Natrosol™ Plus hydrophobically modified hydroxyethylcellulose (HMHEC) delivers all the benefits of Natrosol B HEC along with outstanding spatter resistance and improved high-shear viscosity. Natrosol Plus HMHEC is an associative thickener and thickens through multiple mechanisms. In addition to the hydrogen-bonding and chain entanglement, typical of standard HEC, Natrosol Plus is hydrophobically modified and readily forms weak, three-dimens...

Natrosol™ Plus hydrophobically modified hydroxyethylcellulose

Drewplus™ foam control agents (FCA) provide a complete range of defoamers for architectural and industrial coatings as well as many other industrial applications. The Drewplus FCA product line includes technologies based on EBS wax, mineral oil, polysiloxane (silicone oils) and surfactant systems. They effectively control both process and application foam in latex paint systems and offer unique technologies including quick bubble break for ...

Drewplus™ foam control agents

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