waterless home care

who creates innovative waterless home care formulations? we do.

 

Global warming from carbon emissions, increasing packaging waste and water shortage are some of the most critical problems faced by the world today. Due to increasing awareness of the adverse environmental impact of household products, consumer preference for sustainable products is increasing.

However, most household products currently in the market still utilize excessive amounts of water during formulation, have a large carbon footprint in shipping and require large packaging that results in excessive waste.

see our waterless formulations:

Ashland presents waterless, waterless formulations for dish cleaning, laundry detergents and fabric conditioning that will allow brands to create more sustainable home care products that provide the following benefits:

  1. Conserve water by utilizing anhydrous formats that reduce water demand during manufacturing
  2. Reduce carbon emissions by creating lighter and smaller products, that are easier to store and ship, and therefore, are more suitable for ecommerce.
  3. Minimize packaging waste, by creating products that use less packaging, and can be packed using alternatives such as paper.

Please join Ashland on our journey to deliver the high efficacy and performance that consumers demand while improving the sustainability profile of home care products.

gentle-hands dish tablet

description

A hand dish tablet that dissolves in the kitchen sink with an exciting fizzing action and can be used for cleaning a sink full of dishes. Nature-derived Benecel™ E10M provides multiple benefits in the formula that consumers associate with premium products. It helps create a luxurious, rich and stable foam that consumers associate with effective cleaning and provides pleasant sensory properties to users' hands. Moreover, it provides benefits to the formulator, such as tablet binding.

These tablets are highly compressed and do not contain water. They can be sold in smaller, sustainable packaging such as paper and are lighter and cheaper to ship on e-commerce channels. We recommend using one tablet per liter of water, however, additional tablets maybe used for more heavily soiled dishes.

Ashland ingredients:

  • stablefizz™ effervescent granulation base
    This highly compressible, ready-to-use effervescent excipient dissolves quickly and completely in applications, providing a pleasant sensory experience that will delight customers.
  • benecel™ E10M HPMC
    nature-derived from sustainable cellulose1, this vegan-suitable2 ingredient acts as a tablet binder while providing creamy, stable foam in application.

soothing calming dish block

description

This hand dish block is a “back to basics” technology with a modern twist. The addition of cellulose-derived Klucel™ HPC allows the formulator to create a smooth, defect-free bar with a more premium appearance than your grandmother’s dish block. Moreover, the bar is gentle on hands and creates a luxurious foam that consumers associate with premium products.

The 100% natural and sustainable clary sage essential oil with traditional use in aromatherapy provides an earthy and slightly floral scent that can truly make dishwashing fun for everyone.
The block can be sold in smaller, more sustainable packaging options such as paper for the modern eco-conscious consumer and is more suitable for e-commerce.

Ashland ingredients:

  • clary sage essential oil
    100% natural sustainable extract with traditional use in aromatherapy and scientific literature to support biological activity and antimicrobial properties. Provides distinctive herbaceous, earthy, slightly floral scent

  • klucel™ E CS HPC
    Derived from sustainable cellulose1, this vegan-suitable2 polymer acts as a binder, improving the integrity of this dish bar and preventing the formation of cracks. Klucel™ helps this formulation deliver a creamy, stable foam that consumers will enjoy.



fresh clean laundry detergent

description

This waterless laundry detergent contains a nature-derived polymer which provides soil dispersion during the washing cycle, enabling anti-soil redeposition. Clary sage essential oil provides a pleasant fragrance to the laundered fabrics. 

Ashland ingredients:

  • aqualon™ CMC 7LT
    Nature-derived from sustainable cellulose1 this polymer provides dispersion and anti-soil redeposition benefits 
  • clary sage essential oil
    100% natural sustainable extract with traditional use in aromatherapy and scientific literature to support biological activity and antimicrobial properties. Provides distinctive herbaceous, earthy, slightly floral scent.

power clean laundry detergent

description

This detergent contains a nature-derived polymer that  provides a dual action of anti-soil redeposition and soil release. Clary sage essential oil provides a pleasant fragrance to the laundered fabrics. 

Ashland ingredients:

  • klucel™ E CS HPC
    Derived from sustainable cellulose1, this vegan-suitable2 binder delivers dispersion and anti-soil redeposition benefits.
  • clarysage essential oil
    100% natural sustainable extract with traditional use in aromatherapy and scientific literature to support biological activity and antimicrobial properties. Provides distinctive herbaceous, earthy, slightly floral scent.

softsense 2-in-1 laundry detergent

description

This 2-in-1 powder detergent cleans and conditions, leaving fabric feeling soft thanks to the addition of Ceraphyl™ 70 ester. The 100% natural and sustainable clary sage essential oil Clary sage essential oil provides a pleasant fragrance to the laundered fabrics.

Ashland ingredients:

  • ceraphyl 70
    Ceraphyl™ 70 is a mild cationic ester with pronounced substantivity to fabrics. It provides fabric softness and conditioning properties in textile care products.
  • clarysage essential oil
    100% natural sustainable extract with traditional use in aromatherapy and scientific literature to support biological activity and antimicrobial properties. Provides distinctive herbaceous, earthy, slightly floral scent.

lasting fragrance fabric conditioner tablet

description

This fabric conditioner is fast dissolving fizzing unit dose tablet offers a sustainable alternative to commonly used liquid fabric conditioners. This formulation can be used as a powder or compressed using standard equipment into a tablet. The formula can be sold in smaller, sustainable packaging such as paper and are lighter and cheaper to ship on e-commerce channels.

One tablet can be dissolved in one liter of water to form a liquid conditioner. The tablet provides a pleasant sensory effervescent experience while dissolving in water. The presence of fragrance capsules in the formula provides long lasting fragrance to the fabrics weeks after laundry. While we recommend starting with one tablet, additional tablets may be used for higher fragrance intensity.

Ashland ingredients

  • stablefizz™ effervescent granulation base
    This highly compressible, ready-to-use effervescent excipient dissolves quickly and completely in applications, providing a pleasant sensory experience that will delight customers.
  • captivates™ A009 fragrance encapsulate
    Fragrance encapsulation technology provides a long-lasting fragrance to your fabrics. The fragrance blooms when a consumer rubs the fabrics even after the fabric is in storage for a few weeks

 

 

 
  

  

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