Natrosol™ HEC

Chemistry: Cellulosics

INCI: Hydroxyethylcellulose

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Nature-derived, efficient thickening

Sustainably-derived from cellulose, Natrosol™ HEC products are water-soluble, non-ionic polymers that can be used in a variety of personal care applications. Our cellulose is sourced from suppliers that have active sustainability programs and have implemented zero deforestation business practices. Natrosol™ HEC products are efficient thickeners and due to its non-ionic character, Natrosol™ HEC has high salt tolerance and is compatible with most commonly used surfactants, enabling optical clarity in formulations.

Ashland’s suppliers have made commitments to utilize standards set by such organizations as the Forest Stewardship Council (FSC). The standards include forest management and chain of custody certifications. In addition, our suppliers are sourcing fibers from suppliers that are PEFC (Program for the Endorsement of Forest Certification) certified. Both of these standards assure consumers that product can be traced back to an FSC- or PEFC-certified source. 

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features and benefits

o nature-derived¹ from cellulose 
o inherent, primary biodegradability²
o provides thickening and stabilizing effect
o is salt tolerant
o offers anti-redeposition property
o creates crystal clear formulations
o adds lubricity
o binds water
o creates rich lather
o is suitable of over broad pH range


o liquid laundry detergents
o toilet bowl cleaners and blocks
o surface and floor cleaners
o hand soaps and sanitizers
o hand and automatic dishwashing detergents

¹according to ISO Standard 16128-2:2017
²according to OECD 302B

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