natrosol™ hec

chemistry: cellulosics

INCI/chemical name: hydroxyethylcellulose

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nature-derived, efficient thickening

Nature-derived from sustainably sourced cellulose, natrosol™ hec products are water-soluble, non-ionic polymers that can be used in a variety of personal and home care applications. These efficient thickeners perform across a wide pH range and demonstrate high salt tolerance and broad surfactant compatibility, enabling clear formulations.

The wood pulp used in our cellulose products is sourced from suppliers who have implemented zero deforestation business practices, adhering to standards set forth by the Forest Stewardship Council (FSC), by the Program for the Endorsement Certification (PEFC.), or both

Our cotton linters are sourced from suppliers who have received third party certifications including the Global Recycled Standard (GRS 4.0) and SCS Recycled Content Standard, certifying that their cotton linters are 100% recycled content.

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features and benefits

o nature-derived¹ from cellulose 
o inherent, primary biodegradability²
o provides thickening and stabilizing effect
o is salt tolerant
o offers anti-redeposition property
o creates crystal clear formulations
o adds lubricity
o binds water
o creates rich lather
o is suitable of over broad pH range


o liquid laundry detergents
o toilet bowl cleaners and blocks
o surface and floor cleaners
o hand soaps and sanitizers
o hand and automatic dishwashing detergents

¹according to ISO Standard 16128-2:2017
²according to OECD 302B




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