in-cosmetics global 2024 booth 2C60


Ashland - 100 years responsibly innovating

For a century Ashland has been the company that has adapted, ahead of the curve, with breakthrough innovations that shape markets and enable customers to solve some of their most complex challenges.  Globally, consumer demands are defining the future and changing the face of the world. Our localized approach to business puts the power of our people and products in the hands of personal care customers and communities in which we operate. Embedding ESG into all we do, with new cutting-edge platform technologies, equip us to help you remain a step ahead of trends. By consistently re-inventing ourselves, we can help you increase the speed and impact of your products and applications.

At Ashland, we anticipate an exciting future built on our portfolio of world-class technologies with sustainable innovation driving growth. 

View the platform overview video from in-cosmetics global interview with personal care insights.


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transformed vegetable oils innovative platform (TVO)
these unique, new-to-the-world additives can scale multiple markets with a wide range of attractive characteristics. They are renewable, natural, biodegradable, non-microplastic, non-GMO, and vegan. Bolstered by excellent intellectual property protection, the platform provides four-in-one functionality with tunable water solubility.
learn more >



Discover the endless potential of hairstyles with our innovative and sustainable hair care innovations. Whether you want to refresh your look or try something new - we have the perfect style just for you. Join us for live demos on booth 2C60 or book an appointment with our talented hair stylist. The future of hair is here - are you ready to be a part of it?

live demos
•    April 16th - 2pm
•    April 17th - 10:30am, 3pm
•    April 18th - 10:30am

book an appointment!


Feel the difference with Ashland's revolutionary nature-derived, biodegradable solution, antaron™ soja glyceride at booth 2C60. Say goodbye to dull or lumpy cosmetics and welcome perfectly dispersed formulations. Antaron™ soja glyceride provides a homogeneous distribution and ensures a quick dispersion, saving time and increasing productivity. Deliver intense color to color cosmetics, enable perfect coverage for mineral-based products and achieve effortless addition of high powder loadings in masks and diaper rash creams. Attend our live demos at booth 2C60.

live demos

•    April 16th - 12:30pm, 3:30pm
•    April 17th – 10am, 12:30pm, 3:30pm
•    April 18th – 10am, 12:30pm


Tuesday, April 16, 2024
10:30am - 11:30am – formulation lab 2
re-defining natural styling, with styleze™ es-forza 
speaker: Sylvain Lataste


Wednesday, April 17, 2024
2:45pm - 3:15pm – Theater 1
Antaron™ soja: a natural film former for high performance and new sensorial experiences 
speaker: Karine Deruddre


visit the Innovation Zone across from our booth to learn more about some of our new products:
perfectyl™ biofunctional
•    styleze™ es-forza ingredient
•    n-durhance es-repair ingredient
innovative technology platforms




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