Architectural Paints
color your world, easily
Everyone is busy these days and nobody wants to sit around and watch paint dry - dry enough for a second coat that is - and that includes the team at Ashland. What if it didn't need a second coat? And what If the first coat was easier to apply so it took less time? We don't just ask the questions, we test and try until we find solutions to help you color your world.
Painting a home or even a room is a transformative experience. Paint adds allure to a stale living room. It brings a new sense of wonder to a child’s bedroom. It turns a dated, old house into a modern, comfortable home. Paint is powerful. And consumers turn to you to supply them with the ideal paint they need to do the job right, which is why performance and feel are absolutely critical. Ashland is continually advancing the way you’re able to formulate paint — making it easier, more efficient and cost-effective to provide solutions to an ever-changing market. Not only are we transforming the way formulators think about paint, we are transforming the painting experience itself. From the way your paint pours into a tray to the way the paint clings to a brush, and ultimately to the way it adheres to a surface, Ashland innovation can be felt in every instance — and seen for years to come.
products
Architectural paints products are listed below, use the filters to find the products that meet your specific needs.
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Advantage™ foam control agents
Advantage™ AM-series foam control agents help manufacturers minimize entrained air and resultant foam during the manufacture and application of paints and coatings. In addition, Advantage AV-series non-mineral oil based defoamers offer a “green” defoamer alternative. Advantage AV defoamers are designed to deliver comparable performance to conventional mineral oil-based workhorse products, while reducing the impact on our environ...
Aquaflow™ nonionic synthetic associative thickeners
Aquaflow™ nonionic synthetic associative thickeners are efficient thickeners for high-performance waterborne paints and coatings. These easy-to-handle liquids build rheology in paints and coatings through self-association and interaction with other ingredients. Aquaflow rheology modifiers are based on hydrophobically-modified polyacetal-polyether (HM-PAPE) chemistry and are designed to function as a drop-in replacement for urethane-ty...
Aquaflow™ XLS nonionic synthetic associative thickeners
Aquaflow™ XLS-series NSATs are highly efficient, second generation, low-shear effective liquid thickeners. The Aquaflow™ XLS chemistry provides an optimized balance of leveling with exceptional sag-resistance through a unique engineered structure recovery behavior. This balance of properties means that painters will appreciate a virtually drip-free application resulting in beautiful finished painted surfaces free of brush marks, which...
Natrosol™ B hydroxyethylcellulose
Natrosol™ B hydroxyethylcellulose (HEC) delivers all the benefits of standard Natrosol HEC, but in addition, offers enzyme resistance (biostability). This best-in-class, bio-resistant HEC will maintain stability even in the presence of cellulose enzyme produced by microbial activity. Natrosol B HEC grades for paints and coatings applications are typically glyoxylated (R-treated) for ease of incorporation. In latex architectural paints, Natr...
Natrosol™ FPS fluidized polymer suspension
Natrosol™ FPS fluidized polymer suspensions are solvent-free liquid versions of Natrosol hydroxyethylcellulose (HEC). Virtually all viscosity grades of Natrosol commonly used in paint and coatings, including Regular, B-types and Natrosol Plus, are also available in a fluidized (FPS) version. HEC polymer is pre-dispersed in a stabilized aqueous media, creating an easy-to-handle, pourable, pumpable liquid cellulosic thickener. Natrosol FPS ca...
Natrosol™ Performax hydroxyethylcellulose
Natrosol™ Performax hydroxyethylcellulose (HEC) is a breakthrough paint-thickening technology. It comprises a range of hydroxyethylcellulose thickeners that delivers unprecedented process flexibility and quality control to paint manufacturers. The patented technology triggers rapid and complete dispersion in any water-based medium, even under low shear conditions. This allows manufacturers to add HEC in dry form at any point of the man...
Natrosol™ Plus hydrophobically modified hydroxyethylcellulose
Natrosol™ Plus hydrophobically modified hydroxyethylcellulose (HMHEC) delivers all the benefits of Natrosol B HEC along with outstanding spatter resistance and improved high-shear viscosity. Natrosol Plus HMHEC is an associative thickener and thickens through multiple mechanisms. In addition to the hydrogen-bonding and chain entanglement, typical of standard HEC, Natrosol Plus is hydrophobically modified and readily forms weak, three-dimens...
Natrosol™ Plus hydrophobically modified hydroxyethylcellulose
Drewplus* foam control agents
Take control of your foam with Drewplus* foam control agents Drewplus* foam control agents (FCA) from Ashland are leading technologies within an ever-expanding portfolio of additives that improve the performance of decorative paints and industrial coatings, as well as water-based adhesives, graphic art systems, polymers and polymer dispersions Drewplus* foam control agents are formulated without the use of alkylphenolethoxylates (APEO) and are av...
Drewplus* L-3500 and L-3510 foam control agents
Drewplus* L-3500 foam control agent is formulated for use in water-based coatings, particularly pigmented, but also in clear systems. Drewplus* L-3510 foam control agent is formulated for use in water-based clear coatings. benefits: excellent macro and micro foam control great balance between activity and compatibility economical in use excellent storage stability reduced¹ SVHC content; no reference on MSDS micro foam control through disso...
Drewplus* L-3200 and Drewplus* L-3210
next generation dissolution defoamers in emulsion form excellent micro foam control and compatibility in water-based industrial coatings and decorative coatings The water-based industrial coatings market for wood, metal and plastic is an innovative market searching for continuous improvement in coating properties and the way these coatings are applied. New developed coating formulations are using the latest binder technologies and must comply wit...
Aquaflow™ ECO-300
Aquaflow™ nonionic synthetic associative thickeners (NSATs) are efficient thickeners for high-performance waterborne paints and coatings. These NSATs build rheology in paints and coatings through self-association and interaction with other ingredients. Aquaflow™ rheology modifiers are based on hydrophobically-modified polyacetal-polyether (HM-PAPE) chemistry and are designed to function as a drop-in replacement for urethane-type (HEUR...