The Nature Conservancy programs

plant a billion trees
Ashland continues to support a collaborative forest restoration effort of The Nature Conservancy (TNC) to help Plant a Billion Trees by 2030. This work advances the broader development goals of the United Nations, particularly the Sustainable Development Goal for Life on Land. Ashland’s donation ensures that approximately 10,000 trees are planted annually in key regions where the company operates, and there is need for reforestation and sustainable farming education. This includes Brazil, China, Mexico, and the United States. 
Separately, Ashland has committed to using certification standards set by the Forest Stewardship Council (FSC) and/or Program for the Endorsement of Forest Certification (PEFC). FSC and PEFC certified and controlled wood assures consumers that products can be traced back to responsibly managed sources. These programs embody Ashland’s conscious decision to review and rethink its business practices with the goal to becoming a nature-positive company that positively impacts climate change, biodiversity and just social practices.

youth engagement nature lab
The Nature Conservancy’s Youth Nature Lab exemplifies Ashland’s Responsible Solvers™ social philanthropic focus on science, technology, engineering and math (STEM). TNC’s hub for youth curriculum provides teachers, students, and families customizable, interactive lesson plans to explore and understand nature. The curriculum platform has 550 scientists helping students learn how nature works while inspiring young people and bringing greater equity to environmental education. Students from ages 5 through 18 can participate in virtual and hands-on learning. The Nature Lab reaches more than 2.5 million users annually in 50 of the United States and dozens of countries. Through a partnership with an online learning platform, TNC offers interactive games for students to use alongside videos as well as a Spanish-language series. Under the program, young learners can tackle climate change, protect lands and waters, provide food and water sustainably, and build healthy cities. 

Click on the countries below and watch the videos to learn about the specific reforestation actions by The Nature Conservancy.


The Nature Conservancy is working to promote large scale forest restoration in two of Brazil's crucial forests  - the Atlantic Forest and Cerrado Forest. They are essential not only to the survival of many plant and animal species, but also to the people of Brazil – providing help against climate change, storing and filtering water, helping protect against floods and providing economic opportunities to local communities. 

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The forests of China’s Yunnan and Sichuan provinces are home to endangered species including the iconic panda and the golden monkey. Increased development and a growing demand for wood products is turning what used to be some of the most species-rich forests in the world to small, unsustainable groups of trees.

Reforestation in these provinces can help save endangered species, provide clean water and productive farmland for millions of people, and regulate the climate for our planet.

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In Southeastern Mexico, the Maya Forest is recognized as the America’s second-largest tropical forest after the Amazon. Encompassing the three states of the Yucatan Peninsula, the steamy tropical jungle famed for Mayan culture harbors iconic wildlife like the jaguar, puma and scarlet macaw. The Mayan forest is also home to vibrant indigenous Mayan communities who continue to practice ancestral farming practices.

In Southwestern Mexico, the Mesoamerican Forest Corridor is recognized as a biodiversity hotspot with diverse forest ecosystems and the America’s northernmost tropical cloudforest. In Chiapas, these forests also produce 30% of the country’s freshwater and sustain the more than 10 indigenous groups.

The Nature Conservancy is working to restore these forests which lose hundreds of thousands of acres yearly due to deforestation.  


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United States

The U.S. is home to some of the world's oldest and tallest trees. In addition to being beautiful places for us to recreate, they provide so many benefits, including filtering more than half of our water supply and capturing carbon to help mitigate climate change. 

There are many things that pose risk to these forests - fires, invasive pests, and deforestation. Plant a Billion Trees is working to mitigate these risks and restore these forests one tree at a time. 


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We all need a healthy Earth to support our jobs, livelihoods, health, survival and happiness. A healthy planet is not an option — it is a necessity.