benecel™ e4m hydroxypropyl methylcellulose

chemistry: cellulosics

INCI/chemical name: Hydroxypropyl Methylcellulose

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a nature-derived, polymeric surfactant, based on sustainbly-sourced cellulose, which enhances foam characteristics and exhibits interaction with surfactants. It has been shown to increase foam volume and produce increased amount of smaller bubbles to enhance creaminess in model toothpaste formulations containing different surfactant systems. The wood pulp used in our cellulose products is sourced from suppliers who have implemented zero deforestation business practices, adhering to standards set forth by the Forest Stewardship Council (FSC), by the Program for the Endorsement Certification (PEFC.), or both. Our cotton linters are sourced from suppliers who have received third party certifications including the Global Recycled Standard (GRS 4.0) and SCS Recycled Content Standard, certifying that their cotton linters are 100% recycled content.

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features and benefits
  • acts as highly efficient foam booster and stabilizer
  • forms stable foam (higher wall elasticity)
  • improves foam volume
  • enhances the brushing experience by enhancing foam texture
  • builds creamy and dense foam
  • is compatible with anionic and cationic ingredients
  • works with a wide range of surfactant types
  • exhibits synergy with Carboxymethyl cellulose

  • toothpaste

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sustainability features

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