Benecel™ hydroxypropyl methylcellulose

Chemistry: Cellulosics

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beyond thickening

Thickener choices can not only impact formulation viscosity but sensorial aspects too. Multifunctional Benecel™ hydroxypropyl methylcellulose (HPMC) products are nature-derived rheology modifiers that enhance the sensory experience. Benecel™ HPMC is available in a wide range of grades to suit all your thickening challenges.

Nature-derived from sustainably-sourced¹ cellulose, Benecel™ HPMC products are water-soluble, non-ionic polymers. Benecel™ HPMC products are efficient thickeners and film formers that enhance foam production and foam stabilization in surfactant systems for improved foam quality that is longer lasting. Due to its non-ionic character, Benecel™ is compatible with most commonly used surfactants, enabling optical clarity in formulations.

features and benefits

  • nature-derived from sustainable cellulose
  • efficient thickening builds viscosity to provide a rich, luxurious texture
  • enhances foam production and foam stability for improved foam quality that is longer lasting
  • helps to promote stability in emulsions
  • excellent surfactant compatibility enabling clear formulations


  • clear and opaque bodywashes, shower gels, facial cleansers
  • liquid hand soaps
  • hand sanitizer gels
  • bar soaps
  • bath additives
  • shaving creams and gels

Benecel™ hydroxymethylcellulose (HPMC) products are versatile water soluble polymers offering unique functionality across multiple industries. Ashland offers a broad range of HPMC grades for a variety of applications.

For Personal Care applications, Ashland offers a number of Benecel™ HPMC grades. The key personal care grades follow below, although additional grades are also available:

application dosage  viscosity (2% soln)
benecel™ E4M opaque and clear  conditioning shampoos, body washes, liquid hand soaps, shave gels 0.5-1.0% 4 000
benecel™ E10M sulfate free and silicone free  shampoos, body washes 0.2-0.5 % 10 000
benecel™ K100M low surfactant shampoos, liquid hand soaps, soap bars 0.5-1.0% 100 000

¹ Ashland sources wood cellulose only from suppliers who have made the commitments to utilize standards set by the Forest Stewardship Council (FSC) and/or Program for the Endorsement of Forest Certification (PEFC)



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