Advantage™ Revive polymer for dry shampoos
Chemistry: PVP polymers and VP derivatives
INCI: PVP
Many of today’s dry shampoo formulas are based on older starch-based systems and have not met the expectations of consumers… their hair is left looking lifeless, dull, less refreshed, and in some cases just as greasy.
Advantage™ Revive polymer brings a much-needed refresh to the dry shampoo category. Based on a unique PVP chemistry, Ashland’s patent-pending Advantage™ Revive delivers superior cleaning, improved sebum removal, and less visible residue while leaving hair visibly cleaner, more manageable and lustrous. Advantage™ Revive maintains a level of shine and color that is nearly at parity to freshly washed hair, where starch-based formulas mute the vibrancy of hair and reduce its overall level of shine and color by 80%.
Advantage™ Revive polymer is formulation flexible, up to 50% lower than that of usual dosage levels and can be used in a variety of formats such as alcoholic and hydroalcoholic aerosol sprays, mousses, pastes and powders.
key benefits
- Effective removal of sebum at the root for visibly cleaner hair with less residue
- Maintains the level of color, shine and manageability of freshly washed hair
- Can help improve the sustainability footprint of dry shampoos by delivering improved performance at lower use levels
video from in-cosmetics Global 2019
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