Paint by Numbers

Rheology. The more you understand about the chemistry and numbers behind aqueous thickeners and additives, and how each affects the paint and application, the better equipped you are to create the most useable paint formulas for your customers.

While most consumers think first about paint color, manufacturers think about the efficacy and useability of the product.  In other words,  how it hides, how it flows and how it feels. That's because you know that the sag, leveling, appearance and application experience are every bit as important to the consumer's buying preferences and as colors - maybe more so. Getting those paint characteristics right depends on how you build your rheology package. Ashland has been a leader in rheological technology for more than 50 years, and we've learned some things along the way. We want to share them with you and help provide solutions for your paint formulas.  Our team of rheology specialists and solvers are ready to adjust the numbers to maximize coverage, or flow or useability, or whatever challenge you might have.  We believe that the more you understand about rheology, the more you'll appreciate the solutions and capabilities that Ashland has for you.

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