Home, Industrial and Institutional

Sparkling solutions for home care

Did you know Ashland is a leading supplier of commercial technologies that solve some of the most complex formulation challenges in laundry, dishwashing and hard surface cleaning applications? These technologies address an ongoing need to improve soil removal from various substrates and hold it in suspension, as well as emerging needs such as lending protective properties to clothes, surfaces and dishes. Ashland’s recent formulation solutions include:

Solutions in laundry care

  • improved product sustainability profiles with efficient cold-water cleaning
  • improved color protection of clothes during cleaning
  • anti-redeposition of soil for better cleaning
  • encapsulation of ingredients in formulation such as fragrances and actives
  • rheology modification of liquid laundry care products for improved consumer experience

Solutions in dishwashing

  • superior auto dish cleaning performance without phosphates
  • improved mineral scale prevention to reduce spotting
  • more effective disintegration of tablets and solids
  • encapsulation of ingredients for actives delivery or visual cues
  • reduced surfactant level resulting milder and affordable hand dish wash solutions
  • improved foam and cleansing properties
  • rheology modifiers for dish care

Solutions in hard surface cleaning

  • improved wetting on ceramic, wood, steel and glass surfaces
  • soil release technologies to prevent permanent soiling on surfaces
  • comprehensive rheology modifier portfolio for a wide range of formulations
  • improved foam and rheology

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Antara™ 430 Polectron™ 430 polymer BLO™ gamma butyrolactone Chromabond™ S-100 polymer Disintex™ disintegrants EasySperse™ polymers Easy-Wet™ 20 wetting agent Jaypol™ polymers Surfadone™ wetting agent Sorez™ HS 205 polymer Captivates™ A fragrance encapsulates