Personal and Home Care

Who dreams of a better beauty?

We do!
Health and wellness, along with natural and organic foods and products, are just a few of the growing consumer trends changing the face of today's personal care market.  Current market trends, including simplification and the need for multiple benefits in a single product, present new challenges for Ashland's team of solvers.  We look at the formulation architecture to create more alluring textures in skin care products, incorporate UV filters into hair care products, face creams, cosmetics and moisturizers, and harness the power of nature to find new biofunctional ingredients that can help fight the signs of aging and the negative effects of pollution can have on hair and skin.  We're researching and acquiring new cutting edge technologies, such as Zeta Fraction, to capture concentrated benefits from plants, sustainably.  Our research and development teams want to work with you on solutions and products that make the world a more beautiful place. With Ashland ingredients inside, health and beauty products can be more effective, easier to use and more convenient for consumers.



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  • Hair Care

    Combing through possibilities for solutions

    Rapunzel knew how to keep her hair healthy, strong and shiny - she worked with the solvers at Ashland! Regardless of whether your products clean or color, shampoo or straighten, Ashland products, science and technology can help improve the sensorial aspects, increase the allure, and ease the usability to keep hair silky and strong as well as bouncy and beautiful. Our teams are ready to help you create products to tame tresses, save split ends, forget about frizz and create stunning styles.

    As a leading global innovative ingredient supplier to the hair care industry, Ashland utilizes a comprehensive approach to provide a total solution for all aspects of hair care products. The combination of our extensive polymer technology expertise, a strong understanding of the hair care market and value chain, and a global network of highly skilled and equipped R&D team create a place that can help provide answers and solutions for you and all your hair care product needs.

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  • Oral Care

    Smile and the world smiles with you

    Smile! Emojis pop up in many places and are used to help communicate feelings. A better way to communicate is face to face and during that in-person conversation, smiles are most effective!  Ashland wants to work with you to find new and better ways to deliver oral health and improve smiles - the universal language  - the world over. Toothpastes, mouth washes and rinses, and denture cleaning and care are just a few of the products that help keep the world smiling. We want to work with you to deliver solutions for the useability and integrity of your products - solutions and results that make you smile and keep the world grinning.

    Ashland is dedicated to helping oral care formulators create products to help achieve healthier and better-looking teeth and gums. Our broad ingredient portfolio includes teeth bleaching agents, stain removers, bioadhesive polymers, binders, rheology modifiers, mouth moisturizers, and custom encapsulates.

    We do more than just manufacture innovative ingredients; our products are supported by global research and development scientists and a highly-trained sales team. Get to know us and you’ll see why Ashland is your oral care ingredient solutions destination.

     

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  • Skin and Sun Care

    Head and shoulders, knees and toes

    Skin, the body's largest organ, covers the entire body, yet differs significantly from region to region from head and shoulders, knees and even toes.  The face has an entire 'map' of it's own from the sensitive skin around the eyes to the T zone, that can be oily or even oily and dry at the same time.  It takes a company with teams of solvers to keep faces, hands, feet and body clean, healthy and safe from the sun. The teams at Ashland are ready to help you solve problems and deliver results.  Our knowledge of polymers and formulation architecture can help deliver the best texture to maximize the allure of your face creams, improve the useability of body washes, enhance the integrity and efficacy of sun care products to help build loyal customers. Ashland formulators are ready to help you meet the needs of the many parts of the whole - body that is.

    Skin Care
    Creating market-changing technologies and customer-driven solutions, Ashland is a leading innovator of ingredients that help protect, renew, moisturize and revitalize skin. We understand that the largest organ of the human body – skin – requires specialized care throughout our lives.

    Our R&D team and material scientists remain committed to advancing the science of skin care. We can better serve formulators of face and body products with new application-specific solutions. Leveraging our material, measurement and consumer research, the Ashland skin care team collaborates with formulators to bring novel ingredients and formulating approaches to the global market

    Sun Care
    Today’s consumer trends include health, wellness and simplification. In the sun care market, this translates into ingredients that protect skin and hair from the harmful effects of UV radiation. These trends translate into everyday skin care products that provide sun protection, as well as sun care products with additional benefits such as moisturization.  With Ashland, formulators have a single and in depth line of both skin care and sun care product ingredients to choose from. Combine this with Ashland’s formulation expertise and testing facilities and capabilities and you have the trifecta of sun/skincare formulating.

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  • Home, Industrial and Institutional

    Squeaky clean but not wishy washy solutions

    Though microscopic, germs can wreak havoc at home, schools, and businesses - even on cruise ships. A clean home is a healthy home, and that goes for institutions and industrial locations as well.  Parents of children in day care, know all too well, how fast and easily germs can, and do, spread. From dishes and floors to counters and clothes the Ashland team cleans up when it comes to finding solutions to keep your environments clean and healthy. Keep everything ship shape with Ashland.

    Our full range of products combined with our formulation architecture expertise and technical experience provide solutions for almost every cleaning environment and challenge. From institutional and industrial to home care, Ashland products can help with almost every situation from providing better cling for toilet bowl cleaners to prevent dye from transferring in the wash. Our complete line of encapsulates can deliver color and fragrance, for that just cleaned feeling. For all your cleansing challenges, Ashland has a squeaky clean solution.

    Hard Surface
    We understand the ongoing need to improve soil removal from various substrates, and as a leading supplier of commerical technologies that solve some of the most complex forumulation challenges, our experts have developed sustainable solutions to do just that. From products that improve wetting on ceramic, wood, steel and glass surfaces, to soil release technologies that prevent permanent soiling, Ashland's portfolio helps consumers enhance the performance and efficiency of their hard surface cleaning applications.

    Dish
    When dishwashing, consumers expect their detergents to provide speedy cleaning, spot-free glassware and shiny silverware. Many still depend on phospate detergents despite the risk of environmental harm. We believe that convenience should not come at the expense of sustainability and the environment. Our dishwashing solutions provide superior cleaning without the use of phosphates. With improved mineral scale prevention to reduce spotting and more effective disintegration of tablets and solids, Ashland's dishwashing solutions seek to meet end user's expectations of efficient, high quality cleanliness.

    Laundry
    Clothing should always look and smell nice. Laundry detergent products should remove the toughest stains and ensure perfectly clean and fresh clothing. Ashland's solutions in laundry care focus on facilitating that perfection. With convenience and sustainability in mind, our products enhance cold-water cleaning, providing soil release and anti-redisposition properties, color protection of clothes, rapid wetting and efficient removal on stains. We also provide encapsulation of ingredients in formulation such as fragrances and actives and rheology modification of liquid laundry care products for improved consumer experience.

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