Paints and Coatings

Who continues to roll on toward even better solutions?

We do!
The instant a consumer opens the paint can, they will see it. The moment the paint is poured into the tray, they’ll notice it. When they roll the paint across the wall, they'll feel it. This is the Ashland difference – a difference made possible thanks to our world-class expertise in rheology modification. Every day, Ashland engineers, chemists and scientists are helping perfect paint formulations for manufacturers and formulators just like you. The results can be seen from fromulation through application; manufacturing that is simpler or faster, finishes that are more appealing, performance that is more effective.

Your customers demand performance – be it unsurpassed hiding, superior leveling and flow, or consistency with every brush stroke. Ashland can help you formulate coatings to meet market demands with groundbreaking innovation, a global product line, and personal attention that's transforming the concept of customer service.

Our industry-changing technology is born in our Paint Application Center of Technology; re-engineered and refined after countless bits of information are decoded from our Application Reader Technology™. And it comes to life in products like Natrosol™ HEC, and Aquaflow™ rheology modifiers.

Our technology is transforming not only how you think about formulations, but how painters (contractors and DIYs) approach their projects. From a wall, to a room, to the overall painting experience, Ashland is transforming the way our industry thinks about paint.

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  • Architectural Paints

    Color your world, easily

    Everyone is busy these days and nobody wants to sit around and watch paint dry - dry enough for a second coat that is - and that includes the team at Ashland.  What if it didn't need a second coat?  And what If the first coat was easier to apply so it took less time?  We don't just ask the questions, we test and try until we find solutions to help you color your world.

    Painting a home or even a room is a transformative experience. Paint adds allure to a stale living room. It brings a new sense of wonder to a child’s bedroom. It turns a dated, old house into a modern, comfortable home. Paint is powerful. And consumers turn to you to supply them with the ideal paint they need to do the job right, which is why performance and feel are absolutely critical. Ashland is continually advancing the way you’re able to formulate paint — making it easier, more efficient and cost-effective to provide solutions to an ever-changing market. Not only are we transforming the way formulators think about paint, we are transforming the painting experience itself. From the way your paint pours into a tray to the way the paint clings to a brush, and ultimately to the way it adheres to a surface, Ashland innovation can be felt in every instance — and seen for years to come.

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  • Finishes and Stains

    Worth a photo-finish

    A picture is worth a thousand words and our products help you create a photo-worthy finish.  We test many combinations until we find the blend that, while easy to use, also yields beautiful results.  Glossy, satin or matte - we strive to deliver the perfect finish time after time.

    Ashland offers a wide range of quality products for use in waterborne stains and finishes for wood that improve allure, enhance processing or usability, or improve efficacy. These products include Drewplus™ foam control agents, Dextrol™ and Strodex™ wetting and flow agents, Drewslip™ surface modifiers and Aquaflow™ rheology modifiers.

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  • Specialty and Industrial Coatings

    Solutions for special situations

    The teams at Ashland work often work at opposite ends to find the solutions from beginning to end.  This applies to paints.  When it comes to paints and coatings we work closely with our customers and each other to find solutions to put it on as well as take it off.  To cover all wall textures, inside and out, we draw upon our expertise in rheology to deliver the best texture to cover yours.

    Ashland provides a full range of additives used to enhance the performance and efficacy of many different specialty coatings. The line includes organic and inorganic polymers and products used to affect rheology, gloss, application, and foam control.

    Ashland’s Natrostone™ H30 rheology modifier is water-soluble polymer specifically to thicken liquid-applied paint formulations that give the appearance of stone when applied to exterior walls. Natrostone H 30 thickener provides excellent water-whitening resistance, sprayability and storage stability.

    Ashland’s cellulose ethers are used to thicken solvent-based paint removers and provide easier application, enhanced vertical cling and can slow rapid solvent evaporation. Klucel™ hydroxypropylcellulose and Culminal™ methylhydroxypropylcellulose products that are particularly effective in these formulations.

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