nature identical preservatives

The natural movement continues to drive consumer buying habits, so it’s no surprise that marketers also harbor a preference for all things green. That’s why Ashland’s nature-identical preservatives are ideal solutions for products aimed at the eco-aware consumer. ECOCERT-, NATRUE-, COSMOS- and BDIH-compliant Rokonsal™ and Optiphen™ BS and BSB-type preservatives are synthetic versions of naturally occurring substances with excellent efficacy and global approval for rinse-off and leave-on applications. These effective preservatives support a variety of natural personal care products.