who are naturals at solving? we are.

Vitafoods Europe 2019

date: May 7-9, 2019
location: Palexpo in Geneva, Switzerland
booth: G58 

New products are the lifeblood of a business. And developing new products takes a lot of hard work. Whether you have a clear roadmap, or a fuzzy thought written down on a paper napkin, Ashland can help you build a more robust concept. We’ll bring you insights from experts who have been in the industry and know the marketplace. From the start of a project, we partner with you to create a solution precisely tailored to meet your needs. 

featured solutions


bright white coatings without TiO2

Ashland’s new Aquarius™ Nutra TF titanium dioxide-free, pigmented tablet coatings are a solution for customers concerned about using titanium dioxide as an ingredient. The coatings demonstrate good brightness comparable to traditional white film coatings for oral solid dosage forms. Providing convenience, the coatings are fully formulated and provide immediate release. This new aqueous film coating system was created specifically for nutritional and dietary supplement products.



farm-to-market Aloe

Aloe vera is one of the most on-trend consumer ingredients and Ashland’s aloe vera can meet the requirements of the most discerning customer.

To ensure a quality product, Ashland owns our own farms and processes the aloe vera leaves in-house. We practice sustainable farming methods and responsibly invest in the local communities in which we operate. Ashland’s aloe vera is grown organically and is available in a range of concentrations and grades for food, beverage and personal care applications.







34 equals one

Cranberries provide a rich source of anthocyanins and proanthocyanidins (PACs) and that they are a better source of these than almost any other fruit.

Did you know however that many cranberry juice drinks contain mostly sugar and water, and are only about 27−33% cranberry juice?

Cran-Max™ is a concentrated whole fruit cranberry extract made from 100% of the cranberry and contains no carriers, no solvents, no added sweeteners, and no flavorings or added colors. One 500 mg dose of Cran-Max™ provides the same number of anthocyanins as 7 glasses of cranberry juice cocktail, without all the sugar.

Ashland uses 34 pounds of cranberries to make one pound of Cran-Max™. This concentrated starting point results in supplements with Cran-Max™ having more cranberry content than many other supplements on the market.


carb controller for reduced starch absorption

Phase 2™ is a proprietary, natural ingredient derived from the white kidney bean. Phase 2™ is not a stimulant; it works by reducing the enzymatic digestion of dietary starches. Phase 2™ has been clinically shown to reduce the digestion and absorption of dietary starches by up to 66%.


tasting center

Visit the Vitafoods Tasting Center to discover the allure of our Phase 2™ carb controller in a unique direct-to-mouth sprinkle pack. Phase 2™ has been clinically proven to reduce the digestion and absorption of dietary starches. This is a great solution for products targeted to weight control or a support for keto cheat days!

We will also be showcasing our Chocolate Cherry Almond Protein Bar. this indulgent mini-meal bar has a convenient pre-mix of protein and our new MCT powders. Each nutritional bar contains 10g protein per 50g bar with only 5g sugar. It is made with a custom Ashland blend containing MCT powder, whey protein isolate and flavors. 

new product zone

In the New Product Zone, we will be showcasing two new products. Our GPM™ fermented whole food vitamins and minerals were developed for increased allure including easy digestion and improved bioavailability. For the most discerning formulator, we are introducing NutraPress™, an organic binder and disintegrant. 






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