Natrosol™ Hydroxyethylcellulose (HEC)

Natrosol hydroxyethylcellulose (HEC) set the standard for rheological performance decades ago and it's still the industry's benchmark. For over half a century, this economical, aqueous-phase thickener has been the leading thickening additive for waterborne architectural coatings, and it continues to transform the way paint formulators and the paint industry adapts to meet ever-changing consumer and environmental demands. Today Ashland is building on that history of success with new variations of the Natrosol HEC that deliver innovations that elevate paint performance to new levels of flexibility, control and quality. Hydrophobically modified properties give formulators greater freedom to design paints that spread more evenly (controlling film build), deliver better flow and leveling, and provide greater spatter resistance. The quality that Natrosol HEC brings to commercial paints can be felt the instant the roller glides across the wall, and noticed long after the paint has dried and the room transformed.

Natrosol™ Performax, breakthrough paint-thickening technology

Natrosol Performax hydroxyethylcellulose (HEC) is a breakthrough paint-thickening technology. It comprises a range of hydroxyethylcellulose thickeners that delivers unprecedented process flexibility and quality control to paint manufacturers.