Welcome to the Style Advantage

The hair care industry’s leading solutions destination, Ashland is continually advancing its ingredient portfolio and service offering to help manufacturers create products that win with consumers. Most recently, Ashland added the industry’s preferred film forming polymer for styling sprays:  Advantage™ 4910 fixative polymer. This legacy polymer technology delivers consumer-desirable stiffness, lasting humidity resistance and the resiliency required for hold longevity.

Take the Style Advantage

Included here for your convenience is the technical literature to help you determine how Advantage 4910 fixative polymer may be used in formulations.

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Support for hairspray formulations

To better support formulators, Ashland Specialty Ingredients offers an extensive set of data outlining the performance parameters of Advantage 4910 fixative polymer. This data may be used for insights on how to best use the classic film former in high and low VOC spray systems. Let us help you formulate high-performing hair spray with ease and efficiency. Click here to contact our hair care technical team.

personalcare@ashland.com