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Sharing a common commitment

As part of our commitment to Responsible Care*, we have set a global goal of operating with zero incidents. Why? Because we believe no job is so important that it cannot be done safely and without adverse environmental impact.

What’s different about a zero incident culture? It starts with knowing what it takes to do your job without incident. But it’s more than that. It also involves recognizing the conditions or behaviors that could lead to an incident, such as an injury, and making the necessary corrections. A zero incident culture also involves frequent, positive reinforcement of the behaviors that allow us to work without incident. And finally, it’s a belief that Ashland can achieve the goal of operating with zero incidents.

By incorporating a zero incident culture, we can provide a workplace where a focus on safety, security and reduced environmental impact is the natural way of doing things:

  •  Integrating environmental, health, safety and security as core values into every aspect of our business.
  •  Managing these core values as a process, using plan-do-check-act to promote safe behavior and ensure 100 percent compliance.
  •  Providing management leadership for the processes and behaviors that result in zero incidents.
  •  Engaging the whole organization, because incident-free performance isn’t possible without everyone’s participation and commitment.


A workplace with zero incidents – no injuries, no spills, no vehicle accidents and no fires – requires that we think, lead and work in a manner that supports a culture of zero incidents. Reminding passengers to wear a seatbelt, reporting a near-miss incident, providing customers with proper handling instructions or correcting a hazard are just a few of the many examples of how all of our employees are working every day to create a zero incident culture.