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| External focus |
A continuous external focus is critical to our success. Without customers, we have no business; it's as simple as that.
We base every business decision on two vital assessments - how it adds value to our customers and how it helps Ashland to grow in the marketplace.
How important are these factors? They're the foundation for our overall vision - We enable growth and add value to all we touch - and are reflected throughout our Mission, Values and Operating Principles.
Yet we want to go even beyond customers' expectations, becoming their one-source supplier for innovative products, services and solutions. That's why we remain vigilant in our external focus - in monitoring the marketplace to identify new opportunities and to stay a step ahead of the competition.
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