Engaging Stakeholders

Stakeholder engagement at Ashland is an ongoing activity, occurring at all levels of our organization. Ashland seeks to establish and maintain productive relationships with all of its key stakeholders, encompassing employees, customers, suppliers, government officials, investors and residents of communities in which Ashland operates.

Ashland gathers specific feedback from internal sources to better understand how the company interacts with its key stakeholders. Feedback is obtained from departments such sales and marketing within each business, corporate environmental, health and safety, procurement and logistics, investor relations, human resources, government affairs, and corporate communications.

This analysis is conducted on an ongoing basis throughout the company. The table below summarizes some of the many stakeholder engagement practices. Although it is not inclusive of all stakeholder engagement practices, it summarizes the core elements how Ashland engages stakeholder groups on topics of interest.

The table below summarizes who we engage with and how.

Stakeholder Group How Ashland engages Issues of Interest
Employees
  • CEO-led companywide town hall meetings
  • Company webcasts
  • Daily intranet articles
  • Regular employee communications from executives and business leaders
  • Training sessions
  • Employee surveys
  • Employee networks
  • Employee hotline
  • Wellness programs
  • Work councils and union interactions
  • Volunteerism
  • Company performance & strategy
  • Business opportunities
  • Benefits program
  • Compensation
  • Legal issues
  • Community outreach
  • Volunteering
  • Education & training program
Customers
  • Direct contact through sales and customer relationship managers
  • Customer service call centers
  • Trade shows
  • Industry meetings
  • Technical applications and support
  • Training sessions and workshops
  • New product & technologies
  • Product performance
  • Product safety
  • Carbon footpring of products
  • Costs
  • Business process improvements
  • Regulatory compliance
Investment Community
  • Financial performance and outlook
  • Dividend commitment
  • Plans for use of cash
  • Merger and acquisition strategy
  • Transparency
  • Organic growth prospects
  • Timely communication
Suppliers
  • One-on-one meetings
  • Contract negotiations
  • Performance reviews
  • Online supplier portal
  • Growth opportunities
  • Quality
  • Cost
  • Innovation
  • Sustainability of business relationship
Governments and Regulators
  • Government affairs liaison
  • Visits to elected officials and agencies
  • Industry and trade associations
  • Direct contact
  • Plant tours and site visits for government officials
  • Grassroots advocacy
  • Compliance with regulations
  • How policies affect Ashland operations
  • Global competitiveness
  • Business and political priorities
  • Job preservation and creation
Local Communities
  • Interaction with civic organizations
  • Business groups
  • Public education support and interaction
  • Local sponsorships
  • Chamber of Commerce memberships
  • Community meetings and events
  • Community volunteerism
  • Community Advisory Panels (CAPs)
  • Visits by community emergency services
  • City or state and industrial park association memberships
  • Local Emergency Planning Committees (LEPCs)
  • Jobs/employment
  • Safety
  • Emergency preparedness
  • Environmental protection
  • Charitable giving
Philanthropic and non-profit organizations
  • Charitable contributions and employee-giving programs
  • Employee volunteerism and giving programs
  • Disaster response
  • Local sponsorships
  • Collaborative partnerships
  • Giving programs
  • Employee engagement and community involvement
  • Collaboration and partnerships