Share Print

Punching our ticket on the journey from inspiration to innovation

Ashland leaders share how various factors drive innovation from idea to maturity.

Having an idea is a great thing on that merit alone, but the idea must be only the beginning. Doing something with it is the greater accomplishment, helping us improve life a little or, if we're fortunate, a lot. Here are some Ashland ideas:  

Strength action

Creating better resins enables stronger paper products, from tough paperboard to soft tissue.

Oil action

Formulating Valvoline™ NextGen™ motor oil helps protect the environment while you drive.

Shampoo action

Using a technology developed for paint leads to a method for cutting surfactants in shampoo. 

Process action

Developing a new way to remove undesirable materials in birch pulp increases yield at the mill.