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Punching our ticket on the journey from inspiration to innovation

 

Ashland leaders share how various factors drive innovation from idea to maturity.

Having an idea is a great thing on that merit alone, but the idea must be only the beginning. Doing something with it is the greater accomplishment, helping us improve life a little or, if we're fortunate, a lot. Here are some Ashland ideas:

Oil action

Formulating Valvoline™ NextGen™ motor oil helps protect the environment while you drive.

Shampoo action

Using a technology developed for paint leads to a method for cutting surfactants in shampoo.