Why would anyone want to stand still?

Abiding by conventional wisdom is all about doing what you've always done. We're not satisfied with that and our customers aren't, either. Challenging the status quo is what differentiates Ashland's products and services from the competition, generating ideas like these:   

Food and beverage challenges

How Aquacel™ gums are providing a cost-effective alternative to guar. 

Composite challenges

Turning to vegetable oils for smoother surfaces where appearance is critical.