One of the things good chemistry does is drive innovation. The chemistry between Ashland and our customers and suppliers, and between Ashland employees who work in all areas of our company, sparks ideas and produces answers.

We listen to our customers, study the trends in the marketplace and find the ideal solution. We take care to ensure that we don't try to solve the problem too quickly or solve it only with the solutions that are on hand. 

We're not afraid to alter our way of thinking and, in the process, think of something entirely new. The kind of innovation shown on this page occurs when diverse groups of people come together to solve a problem or, as is increasingly becoming the case, rethink decades-old solutions with an enlightened view of our world and its people in mind.

"Sometimes people confuse innovation with invention ... Innovation works best when you know what you want to do."
------ Bharat Chhabria, product management, Ashland Specialty Ingredients

Here's the big secret

● Good chemistry is the sum of both science and people 

Food and Beverage

● Solutions for supplementation and replacement of guar 

Personal Care

● Research into clock genes lauded by chemists
● Cosmetic chemists honor explanation of sunscreen monograph
● Better hair, strand by strand, with noncellulosic polysaccharides

● Whitening composition enahances effectiveness of oral bleaching agents
● Patented composition helps in the fight against cellulite
● Rheology modifier can create shampoo formulations with fewer surfactants 

Pulp and Paper

● Method removes birch resin during Kraft process
● Solventless process reduces environmental concerns in dimer production
● Additives help customers manage end-product specifications
● Process cuts undesirable ingredients from resins

General Manufacturing

● Stay ahead of formaldehyde regulations with Soyad™ adhesives 
● Composition keeps steam-generating machines running

Water Treatment Chemicals

● New production process uses less water and energy
● Biosperse™ XD3899 microbiocide nails 99.9 percent of the bugs

 Building and Construction

● Soyad™ adhesives enhanced, broadening capabilities
● Derakane™ resin helps bridge the budget gap

Packaging, Converting, Printing

● Purelam Fastcure™ just right for bonding flexible packaging materials

Composites

● Newly patented composition improves smoothness of surfaces 

Paints and Coatings

● Aquaflow™ thickeners meet the needs of paint formulators 
● Latex paints can be thicker without increased cost

 Lubricants

● Video: Innovate, sustain, win. Accepting challenges and meeting customer needs
● NextGen™ motor oil: Better for the environment, great for your engine
● The MaxLife™ journey of 75,000 miles 

Biorefining

● Ashland™ PTV M-5309 improves profitability for corn oil prodcers