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We are committed to the idea that we will win, as individuals and as a global company, but only when our customers win in the marketplace. The core element of Market Focus is all around understanding the markets and knowing our customers – and our customer’s customers – better than any of our competitors.
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People who are strong at Market Focus are great at:
External Focus
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● Seeks out insight from customers, suppliers, markets and
competitors; knows the customer/market better than competitors
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Collaborative Relationships
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● Gains knowledge/expertise through relationships that are better and more enduring than competitors; collaborates across geographical |
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and organizational boundaries, inside and outside the company, to tap networks that create competitive advantage
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Builds Win-Win Situations
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● Meets customer needs while getting fair value for our product/service so both the customer and the company win
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Winning with Our Customer's Customer.
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● Learns steps forward in the value chain to be a more valuable supplier to our customers |
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VIDEO
● Success in the oilfields
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● This is how we work
● Worldwide locations
● Sustainability
● Markets served
● Taking a look back
● Innovation
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